Tag Archives: google plus

Infusing Your Personality Into Your Online Marketing

Online marketing gives entrepreneurs a unique opportunity to share their personalities with a larger audience. When you share some aspects of your personal life with your online audience, it allows them to get to know you better, which leads to trust (which leads to sales).

Many entrepreneurs, though, are not sure which aspects of their personality and personal lives to show. No one wants to throw back the curtain completely on her personal life.

So, how do you balance sharing your personal interests – enough for people to get to know you – while maintaining some level of privacy?

Infusing Your Personality Into Your Online Marketing

Here are 7 ideas that you can consider to help you show your personality through your online marketing without completely sacrificing your privacy: Continue reading

Hashtag 101: How To Use Hashtags In Your Marketing

Hashtags are part of our online world – and to some extent, our offline world too. Are you still confused, though, about how to incorporate hashtags into your marketing?

This blog post and video strategy is a quick tutorial on how to use hashtags effectively on your social media sites.

Hashtag 101: How To Use Hashtags In Your Marketing

What is a hashtag?

A hashtag is a word or phrase preceded by the pound sign (#) that helps social media users organize their posts and messages. Hashtags are used on most social media sites, including Facebook, Google Plus, Instagram, Pinterest, Tumblr and Twitter. Continue reading