Tag Archives: ideal client persona

Ideal Client 101

Ideal Client 101 by Jill CelesteIt’s time to roll up our shirt sleeves this week and (re)visit a marketing fundamental: how to determine who your ideal client is.

You see: You are not everyone’s healer. You are only meant to work with people who need your Gifts.

It’s important to constantly fine tune who you are meant to serve. That way, you’ll create better products/services, more effective marketing messages, and increase your revenue.

All successful entrepreneurs reanalyze their ideal clients because the more you work with your clients, the better idea of who you should (or shouldn’t be) working with.

That means: You should analyze your ideal clients too. To help you, follow the tips in this week’s blog post. It’s time to delve into “Ideal Client 101” – let’s get to work!



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14 Marketing Terms Every Purpose-Driven Entrepreneur Should Know

Have you ever read a marketing article and saw terms that you didn’t know what they meant and how they apply to your purpose-driven business?

I promise; marketing is not rocket science. But like any discipline, it has its own jargon. Once you have an understanding of marketing jargon, your comfort level with marketing will improve.

That’s why I have compiled a list of 14 marketing terms that you should know. My intention is to not only define these terms but to help you understand how they apply to your business. Let’s get started!

14 marketing terms every purpose driven entrepreneur should know. Jill Celeste. www.JillCeleste.com

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