Tag Archives: ideal client profile

How To Get Your First Client

Congratulations, you are open for business and ready to take on new clients!

This is an exciting time for your business. Your business cards are printed, your website is up and you’re posting away on social media. Now, here comes the big question:  How can you attract your first client?

In this week’s marketing strategy, I have outlined a four-step process that will help you get that first client in no time. Ready to get started?


#1: Know exactly who your ideal client is

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How To Pinpoint Your Ideal Client

One of the first steps to creating a marketing and personal branding strategy is to pinpoint your ideal client. When you know who your ideal client is, you can then write compelling marketing messages geared just for your target audience. Additionally, it helps you identify where to market because you can decide which marketing channels are frequented by your ideal clients.

How To Pinpoint Your Ideal Client

When you pinpoint your ideal client, it’s like when the first domino falls. It influences how everything else should move in your marketing strategy. That’s why it is so important to take time to hone in on who your ideal client is.

Questions To Ask To Find Your Ideal Client

Here are some questions you can answer about your ideal client:

  • Is your ideal client male or female (or both)?
  • What is the age range of your ideal client?
  • Where does your ideal client live?
  • What are common interests with your ideal client?
  • What is your ideal client’s #1 problem?
  • What keeps your ideal client up at night?

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