Tag Archives: ideal client

My Best Marketing Copy Tip

My Best Marketing Copy Tip with Jill CelesteMarketing copy is how you connect with your ideal client. It’s how you share your Gifts, encourage people to invest in your products and services, and build brand awareness.

Solopreneurs can’t usually hire a professional copywriter to help with their marketing copy, which is why it’s important you know how to write effective copy on your own.

Even if writing is not your forte’, figuring out how to write client attraction marketing copy is a must as Director of Marketing for your business.

In today’s marketing strategy, I will share you with my best marketing copy tip. It’s simple – something anyone can do (whether you think you can write or not). And it’s breathtakingly effective.

What I love about this marketing strategy is that it’s grounded in love and authenticity. And it works so well, you’ll feel more confident in every word you put out there.

Okay, enough prefacing – let’s do this!

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Drink Coffee, Get Clients (Your Guide To Coffee Dates)

Drink coffee, get clients (your guide to coffee dates) by Jill CelesteCoffee dates (sometimes called one-to-ones) may be old-fashioned, but if you are looking for referrals and clients, going on coffee dates is a must do.

Some entrepreneurs shy away from coffee dates because they don’t know how to make it worth their time. Other entrepreneurs are not sure how to ask another business owner to join them for a coffee date.

If coffee dates are out of your comfort zone – or you’re not sure how to proceed – this is the marketing strategy for you.

I will share with you how to ask a potential referral source to join you on a coffee date, what to share on the coffee date, and what to do after the coffee date, so that you end up with referrals, and eventually, clients.

So, grab a cup of coffee – and let’s get started!

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How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

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Want More Clients? Tell Them What You Stand For.

If you want more clients, it’s important that you increase your visibility, continuously love up your sales prospects, and build your tribe.

But that’s not all you have to do.

You also must do this:

Tell your ideal clients what you stand for.

Want more clients? Tell them what you stand for. - Jill Celeste, www.JillCeleste.com

As in your beliefs, your mission, and your purpose.

Not sure how? Check out this week’s marketing strategy for inspiration. 

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How To Write An Elevator Speech

Your elevator speech is an important part of your brand messaging. It succinctly identifies who you are and who you help.

When written well, your elevator speech can be a powerful client attraction magnet – pulling your ideal clients to you.

Whether you need to write your elevator speech for the first time or need to update yours, be sure to check out the two elevator speech formulas in this weekly marketing strategy.

How To Write An Elevator Speech by Jill Celeste, www.JillCeleste.com

I think you’ll love having more than one elevator speech at your disposal. Keep reading to learn more.

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