If you want more clients, it’s important that you increase your visibility, continuously love up your sales prospects, and build your tribe.
But that’s not all you have to do.
You also must do this:
Tell your ideal clients what you stand for.
As in your beliefs, your mission, and your purpose.
Not sure how? Check out this week’s marketing strategy for inspiration.
Your elevator speech is an important part of your brand messaging. It succinctly identifies who you are and who you help.
When written well, your elevator speech can be a powerful client attraction magnet – pulling your ideal clients to you.
Whether you need to write your elevator speech for the first time or need to update yours, be sure to check out the two elevator speech formulas in this weekly marketing strategy.
I think you’ll love having more than one elevator speech at your disposal. Keep reading to learn more.
Not everyone is your ideal client.
In fact, your ideal client has unique characteristics and traits – things that make her unlike any other customer out there.
Your job, as Director of Marketing for your business, is to know everything about your ideal client, so you can sharpen your marketing and offerings so they are best suited for your ideal client.
How do you do this?
You accomplish this by having a thorough understanding of your ideal client’s demographics and psychographics.
That’s the topic for this week’s marketing strategy video!
Want a consistent flow of ideal clients to your business or coaching practice?
Then you’ll definitely want to check out this week’s marketing strategy, because I am sharing how I consistently attract new clients to my business.
It’s not rocket science! However, it requires commitment and discipline. When you implement each of these four actions, you’ll love the process of attracting your ideal clients – with so much authenticity too!
So, make sure to do these four things to get more clients:
I love using social media to market my business, but if there’s one thing I have learned over the years, it is this:
Less is more on social media.
What do I mean by that?
As entrepreneurs, we often feel that if we are on many social media networks, our business will be more profitable.
That’s not often the case. Why? Because if you are spreading yourself too thin among multiple social media networks, you are also spreading your time and focus.
Think of it this way: Is it better to give one thing 100 percent of your attention, or is it better to give five things 20 percent of your attention?
Check out this marketing strategy to learn more about mastering one social media platform, including tips on which social media site you should be using. Continue reading
