Tag Archives: ideal client

Drink Coffee, Get Clients (Your Guide To Coffee Dates)

Drink coffee, get clients (your guide to coffee dates) by Jill CelesteCoffee dates (sometimes called one-to-ones) may be old-fashioned, but if you are looking for referrals and clients, going on coffee dates is a must do.

Some entrepreneurs shy away from coffee dates because they don’t know how to make it worth their time. Other entrepreneurs are not sure how to ask another business owner to join them for a coffee date.

If coffee dates are out of your comfort zone – or you’re not sure how to proceed – this is the marketing strategy for you.

I will share with you how to ask a potential referral source to join you on a coffee date, what to share on the coffee date, and what to do after the coffee date, so that you end up with referrals, and eventually, clients.

So, grab a cup of coffee – and let’s get started!

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How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

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Want More Clients? Tell Them What You Stand For.

If you want more clients, it’s important that you increase your visibility, continuously love up your sales prospects, and build your tribe.

But that’s not all you have to do.

You also must do this:

Tell your ideal clients what you stand for.

Want more clients? Tell them what you stand for. - Jill Celeste, www.JillCeleste.com

As in your beliefs, your mission, and your purpose.

Not sure how? Check out this week’s marketing strategy for inspiration. 

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How To Write An Elevator Speech

Your elevator speech is an important part of your brand messaging. It succinctly identifies who you are and who you help.

When written well, your elevator speech can be a powerful client attraction magnet – pulling your ideal clients to you.

Whether you need to write your elevator speech for the first time or need to update yours, be sure to check out the two elevator speech formulas in this weekly marketing strategy.

How To Write An Elevator Speech by Jill Celeste, www.JillCeleste.com

I think you’ll love having more than one elevator speech at your disposal. Keep reading to learn more.

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What Are The Demographics And Psychographics Of Your Ideal Client?

Not everyone is your ideal client.

In fact, your ideal client has unique characteristics and traits – things that make her unlike any other customer out there.

Your job, as Director of Marketing for your business, is to know everything about your ideal client, so you can sharpen your marketing and offerings so they are best suited for your ideal client.

How do you do this? 

You accomplish this by having a thorough understanding of your ideal client’s demographics and psychographics.

What are the demographics and psychographics of your ideal client? by Jill Celeste, www.JillCeleste.com

That’s the topic for this week’s marketing strategy video!

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