Tag Archives: ideal client

The Most Important Part of Your Marketing Message by Jill Celeste

The Most Important Part of Your Marketing Message

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The Most Important Part of Your Marketing Message by Jill CelesteWhat is the most important part of your marketing message?

The answer may surprise you because it has nothing to do with your services – and has everything to do with your ideal client.

The most important part of your marketing message is your ideal client’s pain points.

Yep, their pain points! The stuff that they can’t fix on their own, but if they could, their life would be so much better!

Often, when entrepreneurs sit down to write marketing copy, they focus on the features of their service, or what differentiates them from others.

While this stuff is important, it’s not the most important. This kind of copy will fall on deaf ears because it’s not identifying the problems your ideal client is facing.

When you can hone in on pain points in your marketing copy, you hit a sweet spot.

Ready to learn more? Please keep reading to learn more about why it’s important to know your ideal client’s pain points and how to find out what their pain points are.

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How To Get Loud With Your Marketing

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How To Get Loud With Your Marketing by Jill Celeste2020 is the Year of Loud Women, and for female entrepreneurs, this means it is time get loud with your marketing.

What exactly does “loud marketing” mean, though?

What I mean by loud, in terms of marketing, is to increase your visibility in front of your ideal clients, be armed with compelling messages, and be tenacious about getting these messages out there.

In this week’s marketing strategy, I will teach you the four steps to get loud with your marketing.

I invite you to grab your journal and brainstorm how you accomplish these steps. This will help you set the pace for the rest of this year.

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6 Free Resources To Help You Write Your Marketing Plan

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Free resources to help you write your marketing plan by Jill CelesteYou need a marketing plan.

It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. 

Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

If you’re like many solopreneurs, though, you’re not sure where to get started with writing a marketing plan. That’s where this blog post comes in!

It’s my honor to share with you these six free resources that will help you write your marketing plan.

Remember: We work on our marketing plans twice a year in The Celestial Circle (June and November). So, if you ever need more direction and support, please consider joining The Celestial Circle  during our open enrollment periods so I can help you.

#1: How To Write A Marketing Plan

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

How do you write a marketing plan? Continue reading →

Ideal Client 101

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Ideal Client 101 by Jill CelesteIt’s time to roll up our shirt sleeves this week and (re)visit a marketing fundamental: how to determine who your ideal client is.

You see: You are not everyone’s healer. You are only meant to work with people who need your Gifts.

It’s important to constantly fine tune who you are meant to serve. That way, you’ll create better products/services, more effective marketing messages, and increase your revenue.

All successful entrepreneurs reanalyze their ideal clients because the more you work with your clients, the better idea of who you should (or shouldn’t be) working with.

That means: You should analyze your ideal clients too. To help you, follow the tips in this week’s blog post. It’s time to delve into “Ideal Client 101” – let’s get to work!

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3 Things You Don’t Need Right Now For Your Marketing

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3 Things You Don’t Need Right Now For Your Marketing by Jill CelesteI’ve been blessed to be a marketing coach for entrepreneurs since 2013, and I have seen many trends, including what marketing things you don’t need.

As a solopreneur, you need to be essential with your time, money, and resources.

That means you don’t need every little marketing thing, even if the experts say you should (wink, wink).

In this week’s marketing strategy, I will share with you three things you don’t need right now for your marketing.

I hope these tips will help you make smarter marketing decisions – and save you aggravation as you implement only your essential marketing needs.

Okay, let’s get to it! Here are the three things you don’t need right now for your marketing.

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →