I love using social media to market my business, but if there’s one thing I have learned over the years, it is this:
Less is more on social media.
What do I mean by that?
As entrepreneurs, we often feel that if we are on many social media networks, our business will be more profitable.
That’s not often the case. Why? Because if you are spreading yourself too thin among multiple social media networks, you are also spreading your time and focus.
Think of it this way: Is it better to give one thing 100 percent of your attention, or is it better to give five things 20 percent of your attention?
Check out this marketing strategy to learn more about mastering one social media platform, including tips on which social media site you should be using. Continue reading