Tag Archives: launch

3 Lessons Learned From The Product I Didn’t Launch

3 Lessons Learned From The Product I Didn’t Launch by Jill CelesteSome of the greatest lessons are from the things you don’t do, and that was certainly the case last month when I decided to not launch a new product.

You see, lessons are everywhere, if you look for them.

Including in places where you least expect them – such as when you come up with a great idea, put out some feelers, and then decide to table it all.

In this week’s marketing strategy, I will talk more about the product that didn’t happen, why it didn’t happen, and what I learned from it.

My intention is singular: To remind you that failures are only lessons. I hope this information inspires you when you have a failed launch, or back out of a new product, or experience whatever setback comes your way.

Let’s dig in!

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You Need To Email Your Tribe

When I opened my coaching practice in April 2013, one of my first goals was to start building my email list. My first weekly ezine went out to 13 people that May – just 13!

https://youtu.be/OW970-yFORc&rel=0

Since that time, I have steadily grown my list to thousands of people by connecting with them through webinars, free offers, events and networking.

As my list was growing, though, I became hesitant to email my subscribers when I had an offer to share. If I hosted a webinar, I might send out one email a few days before. If I had a special offer, I might squeak out two emails to remind people to purchase it.

I was not using my list like I should have been because I didn’t want to tick off my email subscribers with frequent emails. Continue reading

afraid_email_listWhen I opened my coaching practice in April 2013, one of my first goals was to build my email list. My first weekly ezine went out to 13 people that May, and since that time, I have steadily grown my list through webinars, free offers, events and networking.

Despite the growth of my email list, I was hesitant to email my subscribers when I had an offer to share. If I hosted a webinar, I might send out one email a few days before. If I had a special offer, I might squeak out two emails to remind people to purchase it. Continue reading

Don’t Just Hope Your Marketing Works

Don’t Just Hope Your Marketing Works“Hope Marketing” is a term coined by Jeff Walker in his book, Launch. This is a type of marketing where you create a product or service, and hope it goes well. You put it out there and keep your fingers crossed that people will purchase it.

Does that sound familiar?

The problem with Hope Marketing is that is puts “chance” into the equation. Don’t get me wrong; hope is not a bad thing, but when it comes to your business, you want to eliminate chance and maximize guarantee. Continue reading