The hardest mindset shift I’ve had to make as an entrepreneurs is this one: Detach from the outcome.
The control freak in me likes to control everything, including the outcomes of my marketing efforts.
But I don’t really have control, do I?
You see, trying to control something that I didn’t have control over was killing my mindset. I would create these goals – I need this many people to enroll – and then be crushed when I didn’t make the goal.
So crushed, in fact, that I thought seriously about quitting my business.
I don’t want you to go down this rabbit hole, which is why I wrote this week’s marketing strategy about how to detach from the outcome.
Truth bomb: If you can master this concept, it will change your business. Let’s get started.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →
I have to admit: This is one of my favorite blog posts to write! It’s my annual wrap-up of my top five blog posts, based on views, comments, and shares.
I can usually predict one or two of the “finalists” for this annual wrap-up, but I intentionally don’t look at my Google Analytics until right before I write this post. I like to be surprised!
Before I delve into my list, thank you for your readership.
Yes, blogging is an effective part of my marketing strategy, but it’s also a labor of love. I am inspired by your questions and stories. I see this as “our blog” – and I hope I can continue to share blog posts that will help your marketing and mindset.
One more thing: If there’s ever a blog topic you would love to see covered, please let me know. I am here to serve you!
This was one I expected to see on my Top 5 list, and I am thrilled that it’s in the top spot. I didn’t hold back with this blog post, even including a downloadable printable to help you write your marketing plan. If you need help writing your marketing plan, please be sure to check this one out and save it for the future. Continue reading →
Like many of you, I am an avid reader. I split my time between fiction and non-fiction books – loving both equally – and I thought it may be fun to share which non-fiction books I enjoyed this year.
I hope my list inspires you to think about your favorite non-fiction books – and maybe add to your reading wish list!
Please note: The book links below are my Amazon affiliate links. If you purchase from this link, I will get a small commission.
#1: Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t by Michael Losier
Summary: Law of Attraction by Michael Losier is my favorite Law of Attraction book. Losier does an excellent job breaking down the principles of Law of Attraction. As he explains, though, he appreciates that his reader may be skeptical. As a result, his explanations cater to the skeptics, incorporating different elements of proof that Law of Attraction works.
The book also has thought-provoking exercises to help you work through the Law of Attraction principles (you can write in the book, or you can download worksheets from Losier’s website).
My big takeaway:The Book of Proof! If you’re like me, you forget how abundant you are – and how the Universe is always delivering abundance to you. Losier teaches you how The Book of Proof helps you keep track of your abundance. It’s amazing and has changed my life (and improved my abundance tremendously). Continue reading →
I just finished the book, Happy Pocket Full of Money, by David Cameron Gikandi, and I was particularly moved by Gikandi’s thoughts on wealth consciousness. He writes, “Once you have wealth consciousness, it will be very difficult for you not to have success and wealth. Success and wealth will follow you automatically wherever you go.” (page 5).
In other words, when you believe in all levels of your mind that you are wealthy (despite what your checking account may show), then more wealth and success will come to you. You have to believe you’re wealthy before you can get wealthy.
Which got me thinking about marketing…
Many purpose-driven entrepreneurs and Lightworkers come to me, and say that they know nothing about marketing, or that they hate marketing, or that marketing never works for them. Perhaps you think these same thoughts?
What if, just as we must do for increased wealth, we create a Marketing Consciousness – where you believe in all levels of your mind that you love marketing (even if you’re not sure how to use marketing successfully) so that marketing success will come to you. Continue reading →