Whether you’re networking at a conference or meeting new people at your child’s football game, having an effective business card is an essential “must-have” for your overall marketing strategy.
You may be wondering, though, what exactly you should put on your business card. The sky’s the limit as far as card design and size, so have fun, be creative and make sure you have the following elements on your business card:
The hub of your online marketing strategy should be your website – one that showcases your expertise, experience and personality. Don’t let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPress or Blogger.
Once you secure your software, here are eight essential elements you need to include on your website.
#1: About Me page
The “About Me” section is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert in your niche and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller. Show your personality, too, so people get to know the “real you.” Continue reading →