If you’re anything like me, your sales process can always be improved upon.
Mastering authentic selling is a practice – not something you’ll achieve overnight.
It’s important to you look at how your sales process has gone, and identify the areas that are working well – and those that need improvement. Additionally, you may need to add elements to your sales process to perfect it even more.
To help you, I created a list of 13 ways you can improve your sales process.
IMPORTANT: You don’t have to implement everything you see here. Pick out the ones that resonate with you. Where I could, I included links to additional resources so you can learn more about that idea.
If you do implement something from this list, give it time to work. For example, adding your programs to your website will not immediately bring clients in droves. Be patient, observe, measure – and stay the course. You got this!
#1: Write a love letter to your ideal client
Your marketing copy is a love letter to your ideal client. That includes email copy, social media posts, webinar slides and e-books. I spell it all out in this blog post: http://www.jillceleste.com/market-with-love/. Continue reading
While the words below are mine, I can’t take credit for this idea. It’s something I learned from my business mentor, Fabienne Fredrickson. It’s so bloody brilliant, though, that I had to share it with you. I hope it serves you like it has served me.
The most successful type of marketing, in my opinion, is heart-centered, love-filled marketing.
It may sound counterintuitive – and maybe even revolutionary – but, yes, you want to market with love. You want your ideal clients to read your marketing copy, or watch your videos, or learn from your webinar – and feel the love emanating from you.
In other words, everything you create for your marketing is really a love letter to your ideal client.
Let me show you what I mean. Please watch this 2:42 commercial: Continue reading
I have been thinking about you…
I know you pour your heart and soul into your business. You have such a tremendous gift to share with the world. Thank you for being you.
Despite your passion and purpose, though, your business isn’t growing.
In fact, when you look back at 2015, you wonder: Did I make the best marketing decisions?
When you reflect on this year’s marketing, you can see it was plagued with distractions – and you made so many haphazard marketing decisions that didn’t deliver the results you hoped for.
Honestly, you just wish you knew exactly what to implement because you’re so sick and tired of guessing. (Because the “guessing” isn’t getting you anywhere!)
It really boils down to this: 2016 has to be a better year for your business.