Tag Archives: love

The Wow Factor

I opened my mailbox the other evening to find a slender package, and as I pulled it out, I was in  immediate delight. Yes, I was excited to receive a package, but I was delighted because of how the sender covered the package with cut-out hearts and a handwritten inspirational message. How fun!

As soon as I got inside, I opened it. I knew what it was – I had ordered a “salvaged word” from artist, Colleen Attara – and I was eager to see her rendering. As soon as I got the package opened, a confetti of cut-out hearts streamed out, and I peered inside to find much more than my salvaged word.

The whole package was a cornucopia of art and love! Colleen included two gorgeous pieces of marketing collateral – her business card and a door hanger. She also included a smaller version of my “salvaged word,” plus a book mark with my word on it, plus a bonus greeting card for me to use.

I was delighted. I was happy. I was excited. And, I was wowed.

I was so wowed that I went to my Facebook Page and did a Facebook Live to share all of these goodies, making sure to tag Colleen’s Facebook page and include her web address.

And now I am writing a blog post with the story.

The Wow Factor. Jill Celeste, www.JillCeleste.com

This is what happens when you wow your customers.

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Market With Love

While the words below are mine, I can’t take credit for this idea. It’s something I learned from my business mentor, Fabienne Fredrickson. It’s so bloody brilliant, though, that I had to share it with you. I hope it serves you like it has served me.

Market With Love

The most successful type of marketing, in my opinion, is heart-centered, love-filled marketing.

It may sound counterintuitive – and maybe even revolutionary – but, yes, you want to market with love. You want your ideal clients to read your marketing copy, or watch your videos, or learn from your webinar – and feel the love emanating from you.

In other words, everything you create for your marketing is really a love letter to your ideal client.

Let me show you what I mean. Please watch this 2:42 commercial: Continue reading