“Hope Marketing” is a term coined by Jeff Walker in his book, Launch. This is a type of marketing where you create a product or service, and hope it goes well. You put it out there and keep your fingers crossed that people will purchase it.
Does that sound familiar?
The problem with Hope Marketing is that is puts “chance” into the equation. Don’t get me wrong; hope is not a bad thing, but when it comes to your business, you want to eliminate chance and maximize guarantee. Continue reading