It’s completely understandable. It can feel like you’re pulling numbers out of thin air. And while you may have excellent intuition, if you’re not picking numbers based on data, you may be picking the wrong numbers.
And if you’re like me, when you don’t make a goal, you can be hard on yourself – even if your quantitative goal was based on an arbitrary number.
Goals shouldn’t be a mindset killer! Instead, let’s look at a new way to create goals, using a three-tier approach that I will explain in this blog post.
The next time you create a marketing goal, try this three-tier approach and see if it feels easier to come up with the numbers.
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