Tag Archives: marketing plan

How To Make Time For Marketing Every Day


How To Make Time for Marketing Every Day by Jill CelesteI hear it all the time: “Jill, I don’t have time for marketing.”

My usual response is, “What’s stopping you from marketing?” – but in my head, I am saying, “Hogwash!”

(Sorry, just keeping it real!)

Every entrepreneur has time for marketing. You may have to make the time, but the time exists.

Finding the time and prioritizing your marketing tasks can be challenging when you’re a solopreneur. I am a solopreneur too, and there are days when I feel like a chicken with her head cut off.

I’ve learned some tricks, though, and that’s what I want to share with you in this blog post.

Let’s take a look at why it’s important to market every day, how to pick the tasks to work on, how to get organized, and how to time block for maximum efficiency. Be sure to download the marketing planner PDF too (it will help you so much!). Are you ready?

Download the Daily Marketing Action List and Planner (free PDF) by Jill Celeste

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Why I Started A Second Instagram Account

Why I started a second Instagram account by Jill Celeste, www.JillCeleste.comI started a second Instagram account. I am still slightly shocked as I type that sentence.

Why is this shocking?

Because I have always been a proponent of putting all of my online marketing assets in my name – from my website to my Instagram account. Everything is branded “Jill Celeste.”

And then I go and open a second Instagram account under a different name.

Why would I do this?

I outline my rationale in this week’s marketing strategy, and I hope it inspires you to do the following:

  • Give yourself permission to break the rules, even the ones you created
  • Experiment with your marketing (without attachment)
  • Take a stand for your flagship product

That’s what I have learned from this decision so far. As you grow as an entrepreneur, these lessons come in many shapes and forms. And sometimes, they come disguised as second Instagram accounts.

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How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

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14 Marketing Terms Every Purpose-Driven Entrepreneur Should Know

Have you ever read a marketing article and saw terms that you didn’t know what they meant and how they apply to your purpose-driven business?

I promise; marketing is not rocket science. But like any discipline, it has its own jargon. Once you have an understanding of marketing jargon, your comfort level with marketing will improve.

That’s why I have compiled a list of 14 marketing terms that you should know. My intention is to not only define these terms but to help you understand how they apply to your business. Let’s get started!

14 marketing terms every purpose driven entrepreneur should know. Jill Celeste. www.JillCeleste.com

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Your Book As A Lead Magnet

Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.

Books rock!

When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.

Your book as a lead magnet. Jill Celeste, www.JillCeleste.com

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