It’s an essential part of your job as Director of Marketing for your business.
Your marketing plan is a roadmap that will help you reach your goals.
Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.
If you’re like many solopreneurs, though, you’re not sure where to get started with writing a marketing plan. That’s where this blog post comes in!
It’s my honor to share with you these six free resources that will help you write your marketing plan.
Remember: We work on our marketing plans twice a year in The Celestial Circle (June and November). So, if you ever need more direction and support, please consider joining The Celestial Circle during our open enrollment periods so I can help you.
I am super pleased to announce The Celestial Circle’s learning theme for June…2019 Mid-Year Planning!
Together, we will map out your marketing and business development for the rest of 2019.
Most entrepreneurs do not plan their marketing, especially beyond the next 30 days, and this is why they often feel like they’re not in control of their marketing.
If you crave:
Better marketing organization
Answers on how to market your business
Less overwhelm when it comes to your marketing tasks
Then you want to join The Celestial Circle for 2019 Mid-Year Planning!
What you’ll receive from 2019 Mid-Year Planning:
Your 24-page 2019 Mid-Year Planning Packet, where you will reflect on your 2019 (so far) and map out your remaining 2019 marketing and business development – all through easy-to-complete worksheets
Blank 2019 calendar to help you with your planning (of course, you’re welcome to use your own calendar!)
Exclusive access to my popular 2019 Mid-Year Planning Daylive workshop– this is when you’ll roll up your sleeves and work with your Celestial Circle tribe and me to plan out the rest of 2019 (and this is the only way to participate in the 2019 Mid-Year Planning Day!)
Facebook Group prompts to keep you accountable to your planning tasks
In addition, because you’ll be a Celestial Circle member, you’ll receive all the membership perks, including the following:Continue reading →
As the Director of Marketing for your business, it’s important that you only work on essential marketing tasks.
Let me define what I mean by “essential marketing tasks.”
So many times, entrepreneurs implement too many marketing activities at the same time.
The problem with this strategy is that you are not doing any one marketing activity well. You are spread too thin, which is hard when you’re a solopreneur.
You are never sure if you’re gaining maximum power from marketing because you can’t implement any one marketing activity fully.
Think of a series of holes in the ground. You could dig 12 holes at two inches in depth – and spread your marketing around that way. Or you could dig two holes at 12 inches in depth – and go deeper into each marketing tactic.
Spoiler alert: For solopreneurs, the two deep holes will get you more profitable results.
Let’s take a look at your essential marketing tasks in this week’s marketing strategy.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →
I hear it all the time: “Jill, I don’t have time for marketing.”
My usual response is, “What’s stopping you from marketing?” – but in my head, I am saying, “Hogwash!”
(Sorry, just keeping it real!)
Every entrepreneur has time for marketing. You may have to make the time, but the time exists.
Finding the time and prioritizing your marketing tasks can be challenging when you’re a solopreneur. I am a solopreneur too, and there are days when I feel like a chicken with her head cut off.
I’ve learned some tricks, though, and that’s what I want to share with you in this blog post.
Let’s take a look at why it’s important to market every day, how to pick the tasks to work on, how to get organized, and how to time block for maximum efficiency. Be sure to download the marketing planner PDF too (it will help you so much!). Are you ready?