Tag Archives: marketing plan

How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

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14 Marketing Terms Every Purpose-Driven Entrepreneur Should Know

Have you ever read a marketing article and saw terms that you didn’t know what they meant and how they apply to your purpose-driven business?

I promise; marketing is not rocket science. But like any discipline, it has its own jargon. Once you have an understanding of marketing jargon, your comfort level with marketing will improve.

That’s why I have compiled a list of 14 marketing terms that you should know. My intention is to not only define these terms but to help you understand how they apply to your business. Let’s get started!

14 marketing terms every purpose driven entrepreneur should know. Jill Celeste. www.JillCeleste.com

Marketing plan

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Your Book As A Lead Magnet

Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.

Books rock!

When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.

Your book as a lead magnet. Jill Celeste, www.JillCeleste.com

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The Marketing Plan Low Down

On Wednesday, August 10, 2016, I hosted another “Imperfect Training Series” class. This one was called “The Marketing Plan Low Down.”

The Marketing Plan Low Down

Here’s what I covered during this one-hour class:

  • Why you need a marketing plan
  • How to make your marketing plan your own
  • Sections you can include in your marketing plan
  • How the 21-Day Marketing Challenge can help you get your marketing plan done

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Staying Accountable To Your Marketing

If you work for someone else, your boss holds you accountable for completing tasks. When you work for yourself, though, you are your boss. So how do you hold yourself accountable?

Accountability is a challenge for many entrepreneurs, especially when it comes to their marketing. With the demands of running a business – plus juggling your personal life – it’s easy to see how an entrepreneur could push marketing to the side. However, when you are not being accountable for your marketing, your business will suffer.

Remember, you are the Director of Marketing for your business – and accountability is part of this equation.

So, how can you become more accountable to your marketing responsibilities? Here are five tips to help you:

Staying Accountable To Your Marketing

#1: Set a deadline

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