I have a strong belief as to why many entrepreneurs fail at marketing, and it rests on two things:
- They don’t know marketing fundamentals, and
- They don’t have a marketing plan
You may be surprised to see a marketing plan listed here. But it’s the truth. Running your business without a marketing plan is a big – even HUGE – marketing mistake.
(And it’s something you can easily correct!)
The importance of having a marketing plan
Why is it important to have a marketing plan? An analogy I love to use is to imagine you are embarking on a road trip to a city you’ve never been to. Would you just jump in the car and start driving? Of course not. Most likely, you would program your GPS, or plan your route on your phone, or consult a road atlas. You would have a plan to help you reach your destination. Continue reading
It happens to all entrepreneurs – you reach a place where you feel unmotivated and uninspired with your marketing. I call this the “marketing rut” – and it feel icky and uncomfortable.
However, being in a marketing rut is an important signal. You’re being told to re-evaluate, reassess and re-energize your marketing efforts. The end result of going through this process is even better marketing!
So, when you feel like you’re in a marketing rut, here are five action steps to begin implementing:
#1: Take a break
You are the Director of Marketing for your business.
It’s the most important job you have in your business because without marketing, you won’t have a business.
Which leads me to this…
You need to market your business every day.
(Now, I am not talking about weekends, holidays and vacation time. I am talking about the days when you’re actually in the office, okay?)
Why should you market every day? Here’s a little quiz:
What do you need to have a successful 2016?
You may answer (with a twinkle in your eye):
- A winning lotto ticket
- An unexpected inheritance
- Being interviewed by Oprah
- A HUGE book deal
LOL! Wouldn’t any of these be fantastic?
Here’s the reality, though:
You can click your heels…
You can pray…
You can write out your goal cards…
You can even hope for lotto tickets and Oprah and book deals – but you and I both know there’s more to being a successful entrepreneur than this.
Yes, pray. But also PLAN.
Marketing your business is a continuous process. I like to refer to it as a journey because effective marketing can take your business to new places you’ve never imagined!
One of the constant struggles for entrepreneurs is understanding how to make their marketing even better.
This often becomes a question at the end of the year, when entrepreneurs wonder how to improve their marketing for a more profitable new year. To be honest, though, you shouldn’t be asking this question only in December.
Ideally, assess ways to improve your marketing every quarter. This will help you make the necessary adjustments to your marketing strategy as you need them.
So, how can you make your marketing even better? Here are four areas you can evaluate to see where you can improve your marketing: Continue reading