On Wednesday, August 10, 2016, I hosted another “Imperfect Training Series” class. This one was called “The Marketing Plan Low Down.”
Here’s what I covered during this one-hour class:
- Why you need a marketing plan
- How to make your marketing plan your own
- Sections you can include in your marketing plan
- How the 21-Day Marketing Challenge can help you get your marketing plan done
If you work for someone else, your boss holds you accountable for completing tasks. When you work for yourself, though, you are your boss. So how do you hold yourself accountable?
Accountability is a challenge for many entrepreneurs, especially when it comes to their marketing. With the demands of running a business – plus juggling your personal life – it’s easy to see how an entrepreneur could push marketing to the side. However, when you are not being accountable for your marketing, your business will suffer.
Remember, you are the Director of Marketing for your business – and accountability is part of this equation.
So, how can you become more accountable to your marketing responsibilities? Here are five tips to help you:
#1: Set a deadline
I have a strong belief as to why many entrepreneurs fail at marketing, and it rests on two things:
- They don’t know marketing fundamentals, and
- They don’t have a marketing plan
You may be surprised to see a marketing plan listed here. But it’s the truth. Running your business without a marketing plan is a big – even HUGE – marketing mistake.
(And it’s something you can easily correct!)
The importance of having a marketing plan
Why is it important to have a marketing plan? An analogy I love to use is to imagine you are embarking on a road trip to a city you’ve never been to. Would you just jump in the car and start driving? Of course not. Most likely, you would program your GPS, or plan your route on your phone, or consult a road atlas. You would have a plan to help you reach your destination. Continue reading
It happens to all entrepreneurs – you reach a place where you feel unmotivated and uninspired with your marketing. I call this the “marketing rut” – and it feel icky and uncomfortable.
However, being in a marketing rut is an important signal. You’re being told to re-evaluate, reassess and re-energize your marketing efforts. The end result of going through this process is even better marketing!
So, when you feel like you’re in a marketing rut, here are five action steps to begin implementing:
#1: Take a break
You are the Director of Marketing for your business.
It’s the most important job you have in your business because without marketing, you won’t have a business.
Which leads me to this…
You need to market your business every day.
(Now, I am not talking about weekends, holidays and vacation time. I am talking about the days when you’re actually in the office, okay?)
Why should you market every day? Here’s a little quiz: