Tag Archives: marketing strategy

3 Things You Don’t Need Right Now For Your Marketing

3 Things You Don’t Need Right Now For Your Marketing by Jill CelesteI’ve been blessed to be a marketing coach for entrepreneurs since 2013, and I have seen many trends, including what marketing things you don’t need.

As a solopreneur, you need to be essential with your time, money, and resources.

That means you don’t need every little marketing thing, even if the experts say you should (wink, wink).

In this week’s marketing strategy, I will share with you three things you don’t need right now for your marketing.

I hope these tips will help you make smarter marketing decisions – and save you aggravation as you implement only your essential marketing needs.

Okay, let’s get to it! Here are the three things you don’t need right now for your marketing.

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How To Pinpoint Your Ideal Client

One of the first steps to creating a marketing and personal branding strategy is to pinpoint your ideal client. When you know who your ideal client is, you can then write compelling marketing messages geared just for your target audience. Additionally, it helps you identify where to market because you can decide which marketing channels are frequented by your ideal clients.

How To Pinpoint Your Ideal Client

When you pinpoint your ideal client, it’s like when the first domino falls. It influences how everything else should move in your marketing strategy. That’s why it is so important to take time to hone in on who your ideal client is.

Questions To Ask To Find Your Ideal Client

Here are some questions you can answer about your ideal client:

  • Is your ideal client male or female (or both)?
  • What is the age range of your ideal client?
  • Where does your ideal client live?
  • What are common interests with your ideal client?
  • What is your ideal client’s #1 problem?
  • What keeps your ideal client up at night?

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