Tag Archives: marketing tactics

4 Free Ways To Market Your Business (That You May Not Have Thought Of)

4 Free Ways To Market Your Business (That You May Not Have Thought Of) by Jill CelesteAre you looking for free ways to market your business?

Many purpose-driven entrepreneurs equate “marketing” with “money,” and while some marketing does require an investment, there are plenty of free ways you can market your business.

Let’s face it: Most solopreneurs do not have a lot of money for marketing, especially during the growth period of their businesses.

And as you look for ways to market your business, it’s easy to be attracted to paid marketing methods, such as Facebook Ads and expensive conferences.

The good news – you can implement any of the four free marketing tactics I will discuss in this blog post – and see tremendous brand awareness.

(And you’ll see even greater results if you implement all four tactics!)

Let’s take a look at each of these four free ways to market your business.

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Are You Implementing The Right Marketing Tactics?

You may not have heard the term “marketing tactics” before, but marketing tactics are something you implement all the time.

Marketing tactics are the activities you implement when marketing your business. Facebook ads, blog posts, webinars, speaking at a networking meeting – these are all marketing tactics.

Which leads me to this question: Are you implementing the right marketing tactics?

Are You Implementing The Right Marketing Tactics? by Jill Celeste | www.jillceleste.com

The “right” marketing tactics are ones where you’re getting the most “bang for your buck.” They are successful in expanding your reach, increasing your visibility, attracting new clients and earning you more money. Continue reading

The Marketing Plan Low Down

On Wednesday, August 10, 2016, I hosted another “Imperfect Training Series” class. This one was called “The Marketing Plan Low Down.”

The Marketing Plan Low Down

Here’s what I covered during this one-hour class:

  • Why you need a marketing plan
  • How to make your marketing plan your own
  • Sections you can include in your marketing plan
  • How the 21-Day Marketing Challenge can help you get your marketing plan done

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Put Your Focus Where You Want Your Marketing To Succeed

I was on Pinterest the other day and clicked through to a blog post about how a blogger tripled traffic to her site. Bloggers, especially ones who do it for a hobby, are extremely resourceful about increasing traffic, so I wanted to read what this woman suggested. One of her tips jumped out at me. I’m paraphrasing, but it goes something like this:

If you want to have more traffic to your blog, you need to blog more.

Pow! That one hit me right between my eyes.

It’s so simple, yet so true, right?

Honestly, this is something I should have discerned on my own (ahem), but sometimes, you need a smart blogger to remind you of one of your core teaching lessons:

→ Put your focus on where you want your marketing to succeed.

Put Your Focus Where You Want Your Marketing To Succeed

Your marketing plan is a garden

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How To Find The Best Marketing Tactics

How To Find The Best Marketing TacticsHow To Find The Best Marketing TacticsWhen you write a marketing plan for your business, one of the sections you will need to complete is your marketing tactics. Marketing tactics are the activities you’ll pursue to market your business.

While there are endless marketing tactics you can try, you want to hone in on the ones that will give you the “best bang for your buck.”

Here are some tips on finding the best marketing tactics for your business: Continue reading