Marketing is not rocket science, but it can be hard if you don’t have the right marketing mindset. Mindset is everything – and that’s true for how you market your business.
It can be difficult, though, to stay in a good mindset, especially when you are struggling with your marketing. That’s why I created five graphics that you are welcome to save, pin, print, save as your wallpaper – whatever you need to do. They are yours – from my heart to yours.
Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.
When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.
I opened my mailbox the other evening to find a slender package, and as I pulled it out, I was in immediate delight. Yes, I was excited to receive a package, but I was delighted because of how the sender covered the package with cut-out hearts and a handwritten inspirational message. How fun!
As soon as I got inside, I opened it. I knew what it was – I had ordered a “salvaged word” from artist, Colleen Attara – and I was eager to see her rendering. As soon as I got the package opened, a confetti of cut-out hearts streamed out, and I peered inside to find much more than my salvaged word.
The whole package was a cornucopia of art and love! Colleen included two gorgeous pieces of marketing collateral – her business card and a door hanger. She also included a smaller version of my “salvaged word,” plus a book mark with my word on it, plus a bonus greeting card for me to use.
I was delighted. I was happy. I was excited. And, I was wowed.
I was so wowed that I went to my Facebook Page and did a Facebook Live to share all of these goodies, making sure to tag Colleen’s Facebook page and include her web address.
And now I am writing a blog post with the story.
This is what happens when you wow your customers.
How language affects your mindset is an amazing thing.
Case in point, notice the difference between these two simple questions:
“How do I?”
“How can I?”
“How Do I?” evokes a feeling of helplessness or lack of knowledge. How do I cook these waffles? How do I write a marketing plan? How do I attract clients through Facebook?
But when you shift it to “how can I?” – it empowers you and puts you in the driver’s seat. How can I cook these waffles? How can I write a marketing plan? How can I attract clients through Facebook?
From do to can – one word change and your mindset gets an instant boost!
Over the weekend, I worked on my new Vision Board. My last one was about two years old, and much had shifted for me (and many of my visions came true!), so it was time to create a new one.
I love this process because I feel so Divinely guided as I look through magazines, finding images and words that trigger something in me.
Here’s the end result:
Here’s what I discovered through this process: