When I opened my coaching practice in April 2013, one of my first goals was to start building my email list. My first weekly ezine went out to 13 people that May – just 13!
Since that time, I have steadily grown my list to thousands of people by connecting with them through webinars, free offers, events and networking.
As my list was growing, though, I became hesitant to email my subscribers when I had an offer to share. If I hosted a webinar, I might send out one email a few days before. If I had a special offer, I might squeak out two emails to remind people to purchase it.
I was not using my list like I should have been because I didn’t want to tick off my email subscribers with frequent emails. Continue reading