Tag Archives: mindset

How To Tell If A Marketing Risk Is Worth It

How To Tell If A Marketing Risk Is Worth It by Jill CelesteAs you consider ways to market your business, some ideas may seem risky. How can you tell if the risk will pay off? Will you lose too much money, time or energy, or will you gain a lot?

It’s natural to feel nervous about doing something risky with your marketing. Things like a large Facebook Ad campaign (that can cost you money) or agreeing to be a keynote speaker (that can cost you time) are exciting, for sure, but as a solopreneur, you are concerned that you’ll recoup your investment.

I get it. We’re solopreneurs with limited resources.

I also get that sometimes we are naturally too cautious, and that something that feels risky often is just resistance.

This week’s marketing strategy will help you determine if a risk is worth it or not. It will also help you evaluate if a risk is really a risk or a mindset issue. I’ve included a quick Risk Assessment to help you sort through it all.

Please keep reading and watching if you need help making heads or tails of marketing risks. This marketing strategy will help you so much!

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11 Quotes To Help You Feel More Abundant

11 Quotes To Help You Feel More Abundant by Jill CelesteFor your marketing to work, you must feel abundant and not come from a place of scarcity. It may seem strange to consider an abundance mindset from a marketing perspective, but yes, marketing and abundance go together!

When you feel abundant, you are more confident in what you’re marketing. You’re bolder with your marketing messages. You detach from the outcome. And you come from a place of service.

Oh yes, feeling more abundant has everything to do with marketing.

I get it, though. Some days don’t feel very abundant. A client might be late paying an invoice, or your car needs an unexpected repair. When you’re feeling less-than-abundant, it’s time to reach for inspiration.

That’s where today’s blog post comes in…

I have to admit: I am a bit obsessed with inspirational quotes about money, wealth, and abundance. I post about these themes all the time on my Instagram account.

I thought: What better to share with my tribe than 11 of my favorite abundance quotes?

I hope each quote makes you feel abundant – and eager to shine your light and change the world. Continue reading

Can You Ever Take A Marketing Break?

Can you ever take a marketing break? by Jill CelesteWhether you’re headed on vacation or just getting burned out, you may be wondering: Can I ever take a marketing break?

Diehard marketing coaches may tell you “no” – that you must always be marketing – every day and in every way!

And for some entrepreneurs, this is the perfect advice.

But if you’re like me with waning energy levels, empathetic tendencies, and “life challenges,” a marketing break may be in the cards.

In this week’s marketing strategy, let’s talk about taking a marketing break – and three things to consider before taking one.

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There Are No Right Marketing Answers

There are no "right" marketing answers by Jill CelesteIf you’re like many entrepreneurs, you are constantly in search of the “right answers” to your marketing questions.

I get it: You want to make sure you are marketing correctly. You don’t want to waste your time or money. You want to get it right.

And as you search for the right answers, you waffle. You get “analysis paralysis.” And you wait for the perfect time to get done with whatever marketing you want to get done.

And you may even abandon whatever marketing question you have because you can’t get the answer soon enough, or you begin to doubt yourself, or something new and shiny comes along.

Does this sound familiar at all?

If so, please know you are normal, and that I can help you. Read and watch this week’s marketing strategy to learn why there aren’t really any “right marketing answers.”

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There Are Enough Clients For Everyone

There are enough clients for everyone by Jill CelesteOne of my clients once said to me: “Someone else bid on this project. Now that I have competition, I probably won’t get this gig.”

Her comment took my breath away for so many reasons:

  • She didn’t have enough confidence in her gifts to believe she’d get this project, no matter who else was bidding on it.
  • She believed that competition is bad – just someone who will take business away from her.
  • She’s coming from a scarcity mindset, meaning she doesn’t believe they are enough clients for everyone.

Isn’t it amazing how we process “competitors” as entrepreneurs?

I want to challenge you to change your mindset about your competitors. Are you ready?

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading