Tag Archives: mindset

What Can You Really Control In Your Marketing?

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What Can You Really Control In Your Marketing? by Jill CelesteLet’s admit it: Entrepreneurs are control freaks and, as a result, want to control everything when it comes to their businesses and marketing.

Hey, I get it, because I’m a “control enthusiast” too.

I love to be in control! Being in control feels like I can dictate the outcomes.

Truth be told, though, it’s just a perception, isn’t it?

I mean – are we really in control of every aspect of our marketing?

No. We are not in control of everything in marketing.

When you realize this, it should help you loosen your grip and feel better about your marketing results. Chances are, you are worried about things you have no control over.

Please keep reading to learn more about what you’re really controlling in your marketing – and how to lean into what you can control (truly).

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What Is Your Perfect Day?

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What is your perfect day? by Jill CelesteWhat does your perfect day look like as an entrepreneur?

It may surprise you that I even ask this question: What does this have to do with marketing?

Well, it’s a mindset question, and as you know, a fantastic mindset has everything to do with fantastic marketing results.

Besides, we often get so caught up in day-to-day activities, we lose sight of the big picture. The big picture of entrepreneurship has two parts: our “why” (how we serve others) and the betterment of our own lives.

Entrepreneurship is a journey unlike no other, and it should have its rewards. Knowing how you want to be rewarded – how you want to live your life – comes shining through when you think about your perfect day.

So, grab your journal and your pen, and let’s explore what your perfect day looks like.

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Detach From The Outcome

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Detaching from the outcome by Jill CelesteThe hardest mindset shift I’ve had to make as an entrepreneurs is this one: Detach from the outcome.

The control freak in me likes to control everything, including the outcomes of my marketing efforts.

But I don’t really have control, do I?

You see, trying to control something that I didn’t have control over was killing my mindset. I would create these goals – I need this many people to enroll – and then be crushed when I didn’t make the goal.

So crushed, in fact, that I thought seriously about quitting my business.

I don’t want you to go down this rabbit hole, which is why I wrote this week’s marketing strategy about how to detach from the outcome.

Truth bomb: If you can master this concept, it will change your business. Let’s get started.

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →

Using Your Marketing Platform For Social Good

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Using Your Marketing Platform For Social Good by Jill CelesteNo matter the size, your marketing platform can not only be used to grow your business; it can also be used for social good.

I define “social good” as a charitable or civic cause that you align with, whose purpose is to make the world a better place.

On a larger scale this could include organizations such as the World Wildlife Fund (WWF) and Doctors Without Borders, to more generalized causes such as women’s rights or homeless veterans.

As a purpose-driven entrepreneur, I bet you have one or more causes you are passionate about, but you may not have considered how you can help your favorite causes through your marketing platforms.

You may be timid about mixing your business with your causes. What will your ideal clients think? Will it hurt your business?

We’ll tackle all of your questions in this week’s marketing strategy. My intention is to encourage you to use your marketing platform for social good – all as a way to shine your Light even brighter in this world. Let’s begin!

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →

When The Fraud Factor Stops You From Marketing

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When The Fraud Factor Stops You From Marketing by Jill CelesteWhat is “The Fraud Factor”? It’s a common mindset block for purpose-driven entrepreneurs and can wield its ugly head in many ways:

  • Feeling like you have less experience, education, or credentials than others in your industry
  • Wondering “who do you think you are” giving out advice when your own business/life/relationship is a hot mess
  • Second guessing why anyone would want to work with you when they can work with Mr. So and So.

Do these sound familiar? Chances are you’ve felt these fraud factor conditions during your entrepreneurial journey.

The Fraud Factor can be debilitating – not only for your mindset, but also for your marketing.

In this week’s marketing strategy, I will give you tips on how to bust through the Fraud Factor block and become more visible in your marketing.

When you recognize that “who do you think you are” message is really just your Ego, you can push past it, market more effectively, and start helping more people!

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →