As you consider ways to market your business, some ideas may seem risky. How can you tell if the risk will pay off? Will you lose too much money, time or energy, or will you gain a lot?
It’s natural to feel nervous about doing something risky with your marketing. Things like a large Facebook Ad campaign (that can cost you money) or agreeing to be a keynote speaker (that can cost you time) are exciting, for sure, but as a solopreneur, you are concerned that you’ll recoup your investment.
I get it. We’re solopreneurs with limited resources.
I also get that sometimes we are naturally too cautious, and that something that feels risky often is just resistance.
This week’s marketing strategy will help you determine if a risk is worth it or not. It will also help you evaluate if a risk is really a risk or a mindset issue. I’ve included a quick Risk Assessment to help you sort through it all.
Please keep reading and watching if you need help making heads or tails of marketing risks. This marketing strategy will help you so much!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →
For your marketing to work, you must feel abundant and not come from a place of scarcity. It may seem strange to consider an abundance mindset from a marketing perspective, but yes, marketing and abundance go together!
When you feel abundant, you are more confident in what you’re marketing. You’re bolder with your marketing messages. You detach from the outcome. And you come from a place of service.
Oh yes, feeling more abundant has everything to do with marketing.
I get it, though. Some days don’t feel very abundant. A client might be late paying an invoice, or your car needs an unexpected repair. When you’re feeling less-than-abundant, it’s time to reach for inspiration.
That’s where today’s blog post comes in…
I have to admit: I am a bit obsessed with inspirational quotes about money, wealth, and abundance. I post about these themes all the time on my Instagram account.
I thought: What better to share with my tribe than 11 of my favorite abundance quotes?