Tag Archives: mindset

How To Ask For Referrals

If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).

How to ask for referrals by Jill Celeste, www.JillCeleste.com

What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?

Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.

We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.

What is the right way to ask for a referral

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Should You Quit Your Business?

I have lost count of the times I have asked myself if I should give up my business.

I have come to the conclusion that the “should I quit my business” question is a normal part of the entrepreneurial journey.

Because I am such an “expert” in dealing with this question (wink, wink), I have come up with a process to help me determine if I’m just in a funk – or is it really time to hang up my hat.

This process is what I talk about in this week’s marketing strategy.

Should You Quit Your Business? by Jill Celeste, www.JillCeleste.com

I can’t tell you if you should quit your business. Only you can answer that. But I can tell you that it’s not a decision to take lightly. Check out these three activities, spelled out in my video below, and see where they take you.

Remember, I am always rooting for you. ♥

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Marketing Lessons From My Weight Loss Journey

What does my weight loss journey and marketing your business have in common?

Believe it or not, there are similar lessons with both! 

In this week’s video strategy, I break down the lessons I have learned while I have released 35 pounds (so far) – and how these lessons relate to marketing your business.

It’s all in the journey! Please watch:

Marketing Lessons From My Weight Loss Journey by Jill Celeste

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Your Marketing Quandary

If you’re like so many other entrepreneurs that I have met, you have a Marketing Quandary.

Your Marketing Quandary. Jill Celeste. www.JillCeleste.com

You know you have to market your business, but at the end of the day, you’re not even sure how to do it. It’s like you’re walking a tight rope, tiptoeing your way through, trying not to make a mistake that will cost you time, energy, money – or even customers.

Let’s face it: Your marketing probably feels like a disorganized mess. You have stuff over here, and stuff over there – and it doesn’t feel strategic or even effective. It’s like you have towers of stuff – all leering at you – and the whole thing feels like it’s going to fall over any moment now.

You are an excellent starter too. In fact, you are FABULOUS at starting things! You get a great idea, and you’re just full of energy to get this marketing idea off the ground. You hit it with all the gusto you have. Until something else comes along – another bright shiny object.

You become a collector of unfinished stuff. You cast a look at them and wonder how you’ll ever find the energy to finish them. You have so much to do!

Time and money

Time doesn’t seem to your friend right now, either. You don’t have a lot of it, right? You want to implement marketing ideas that give you the biggest bang for your buck. Right now, though, nothing seems to returning any kind of ROI.

You hate the idea that you’re flushing money down the toilet. Just the thought of investing money into a marketing idea makes you nervous. Because like time, you don’t have a lot of money to waste either.

Analysis paralysis

So, what does all of these emotions lead to? Analysis paralysis.

You turn everything over in your mind. What if I do this? What if this happens? What if this doesn’t work? What if I work on it some more to make it more perfect? What if, what if, what if.

Analysis Paralysis results from endlessly ask yourself, "What if?" Jill Celeste. www.JillCeleste.com

By the time you’ve analyzed it from every angle, you’ve talked yourself out of implementing that marketing idea – despite whatever time and effort you’ve already invested in it. You are like a squirrel in the middle of the road – paralyzed, panicked and unable to move.

And even if you could overcome your fears of wasting time, money and energy, you are further paralyzed by the choices available to you for your marketing.

There are so many things to choose from – it feels like one of those endless salad bars. Your plate (and stomach) can only handle so much! Facebook ads, webinars, flyers, brochures, business cards – the choices go on and on. They all look good and helpful, but you don’t have limitless time or money to implement it all.

Which kind of takes you back to square one, right? Where do you even begin?

You know you have only a limited supply of time, money and energy. There are thousands of ways to market your business. What should you choose to do first?

Deep breath.

I want you to remember the following:

  • Know who your ideal client is and where she’s hanging out
  • Be where she is (fish where the fish are)
  • Only pick the marketing tactics that put you in front of your ideal client
  • Keep it simple. Don’t try to implement 20 marketing tactics. Be intentional and focused on only three marketing tactics – you’ll see better results that way.

You can overcome your marketing quandary. It’s all about mindset (as it usually is). Look at the four tips I just mentioned and go from there. And remember, I am here for you, rooting for you and cheering you on.


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

"That

Should You Get A Side Gig?

A frequent question I get from my students goes something like this:

I have an opportunity to work on a project that will bring in some much-needed cash. It doesn’t have to do with my business, but it’s something I don’t mind doing. Should I do it?

Yes, yes, a thousand times YES!

Here’s why: Side gigs are revenue streams, and revenue streams are a good thing!

Should You Get A Side Gig. Jill Celeste, www.JillCeleste.com

I have a side job!

Truth: I have a “side job” where I coach students for my mentor. It’s just a few students a week, but I love it! And I have zero interest right now in cutting it off. Why? Because I love the gig and I love the secured income it brings me.

Here’s what my “side job” allows me to do:

  • Have funds to invest back in my business
  • Provides a financial safety net when I have a tough business month
  • Gives me even more experience as a marketing coach
  • Boosts my confidence because my mentor picked me to coach her students (a tremendous honor)

For example, when my Dad died, I put my business on the back burner for a few months so I could focus on grieving. I still had my side job with my mentor, which enabled me to pay my bills during this time. How fortunate is that?

Oh yes, I love my side gig!

How long should I keep doing this?

If you don’t mind the work, keep that revenue stream going for as long as you can. Here are two things to consider:

  1. If your business is flourishing and you’re losing money by keeping the side job, then it’s time to let it go. In other words, if you could devote those “side job” hours to your business and be more profitable, that’s a good sign to say good-bye.
  2. If you start to hate or resent your side job, it’s time to part ways. If you still need a revenue stream outside of your business, then find a new side job that interests you more.

Does this mean I am a failure?

Absolutely not! There is nothing wrong with staying employed, or picking up freelance projects, or getting a part-time job doing something you love.

This is not failure – this is smart! Remember, revenue streams are a good thing!

Imagine what you could do with this money? Perhaps right now you can’t afford a VA, or you can’t afford to run Facebook ads, or you can’t afford to attend a conference. With a revenue stream from a side gig, you can.

Give yourself permission to say yes to interesting side jobs, gigs, projects and part-time work. Jill Celeste, www.JillCeleste.com

Give yourself permission to say yes to interesting side jobs, gigs, projects and part-time work. These revenue streams can alleviate a lot of stress from your entrepreneurial life. Depending on your financial situation, you can take these earning and invest them into your company, helping it to grow. And the peace of mind you get from having a secure revenue stream is priceless.

 


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

That First Client by Jill Celeste