Looking at our marketing journey so far, would you say that you’ve been committed to your journey – or just interested in it?
Your first response may be “I am committed!”
While I hope that’s true, what I often find is that entrepreneurs are only interested. And that interest can be a total mindset killer, especially when you’re having a bad marketing day.
I invite you watch this week’s marketing strategy video and read the blog post to understand the difference between “commitment” and “interest” as it relates to your marketing. And then think about how you can be truly committed to staying the course, no matter what results you are seeing.
I love yearly round ups of my top articles! These are the blog posts and videos with the highest readership for 2017. Essentially, they were picked by you!
Before I delve into the list, I wanted to say thank you for reading my blog posts and watching my videos. I pour a lot of heart and soul into each marketing strategy, and it’s enormously gratifying to know they help you.
If you ever have a blog post or video idea, please be sure to let me know! You can send me a message through my Facebook Page anytime.
Without further ado, here is my list of Top 6 Marketing Articles from 2017. Enjoy!
#1: Marketing As An Invert
I was not surprised to see that Marketing As An Introvert was my top article in 2017. As an introvert, I attract a lot of fellow introverts. Additionally, many Lightworkers and purpose-driven entrepreneurs are introverted, so it seems natural that they would like advice on how to market as an introvert.
This blog post provides tips on how to balance your introversion with the need to “get out there” through networking, speaking, and attending conferences. I share with you my strategies, which you are welcome to benchmark. Read more. Continue reading
“I can’t afford your services right now.”
How many times have you heard this sentence during a sales conversation?
If you’re anything like me, it’s been countless times. And it can be discouraging, especially when you really want to work with this person.
So, how should you respond when your sales prospect says she cannot afford you?
It really comes down to understanding if she truly cannot afford you (as in, it will take food off the table), or if she’s not willing to invest in herself. I call this “can’t versus won’t.”
I talk about this conversation in this week’s marketing strategy video. Please take a look:
Once upon a time, not too long ago, I used to sabotage my sales calls.
Here’s what happened…
Someone I didn’t know would schedule an introductory sales call with me, and I would come up with reasons to not have the call.
It could go a variety of ways:
- I would look at the person’s website and social media accounts, and decide that there is no way I could help her, and cancel the sales call.
- I would suddenly decide that I don’t want more 1:1 coaching clients, and cancel the call.
- I would decide to “test” the person and cancel the call, and if she rescheduled, then I knew we were “meant to be” and would proceed with the rescheduled call.
Please don’t judge me. I am scared to share these details with you because you may be wondering what kind of marketing teacher I am. Who sabotages the opportunity to serve others and earn income?
Are you thinking about raising your prices?
It can be scary, right? On one hand, you want to be compensated more for your time. On the other, you don’t want to ward off potential clients.
Raising your prices is a must, though. On a practical side, you have to make up for cost of living increases, such as higher gas prices and property taxes. On the growth side, you have probably been undercharging this whole time, which is killing your mindset.
Entrepreneurs raise their prices all the time – and you can too!
To help you, please check out this marketing strategy video where I talk about mindset issues around price increases, as well as some tactical advice for when to raise your prices.