Have you ever heard of the expression: “You are your own worst enemy”?
Sometimes in business, it’s very true.
It’s like we have two voices whispering in our ears. The first one is soft and encouraging, telling us we can do anything we set our minds to. The second one is loud and brash, demanding that we play small and not take any risks.
Looking at our marketing journey so far, would you say that you’ve been committed to your journey – or just interested in it?
Your first response may be “I am committed!”
While I hope that’s true, what I often find is that entrepreneurs are only interested. And that interest can be a total mindset killer, especially when you’re having a bad marketing day.
I invite you watch this week’s marketing strategy video and read the blog post to understand the difference between “commitment” and “interest” as it relates to your marketing. And then think about how you can be truly committed to staying the course, no matter what results you are seeing.