Tag Archives: mindset

Using Your Marketing Platform For Social Good

Using Your Marketing Platform For Social Good by Jill CelesteNo matter the size, your marketing platform can not only be used to grow your business; it can also be used for social good.

I define “social good” as a charitable or civic cause that you align with, whose purpose is to make the world a better place.

On a larger scale this could include organizations such as the World Wildlife Fund (WWF) and Doctors Without Borders, to more generalized causes such as women’s rights or homeless veterans.

As a purpose-driven entrepreneur, I bet you have one or more causes you are passionate about, but you may not have considered how you can help your favorite causes through your marketing platforms.

You may be timid about mixing your business with your causes. What will your ideal clients think? Will it hurt your business?

We’ll tackle all of your questions in this week’s marketing strategy. My intention is to encourage you to use your marketing platform for social good – all as a way to shine your Light even brighter in this world. Let’s begin!

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When The Fraud Factor Stops You From Marketing

When The Fraud Factor Stops You From Marketing by Jill CelesteWhat is “The Fraud Factor”? It’s a common mindset block for purpose-driven entrepreneurs and can wield its ugly head in many ways:

  • Feeling like you have less experience, education, or credentials than others in your industry
  • Wondering “who do you think you are” giving out advice when your own business/life/relationship is a hot mess
  • Second guessing why anyone would want to work with you when they can work with Mr. So and So.

Do these sound familiar? Chances are you’ve felt these fraud factor conditions during your entrepreneurial journey.

The Fraud Factor can be debilitating – not only for your mindset, but also for your marketing.

In this week’s marketing strategy, I will give you tips on how to bust through the Fraud Factor block and become more visible in your marketing.

When you recognize that “who do you think you are” message is really just your Ego, you can push past it, market more effectively, and start helping more people!

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How To Tell If A Marketing Risk Is Worth It

How To Tell If A Marketing Risk Is Worth It by Jill CelesteAs you consider ways to market your business, some ideas may seem risky. How can you tell if the risk will pay off? Will you lose too much money, time or energy, or will you gain a lot?

It’s natural to feel nervous about doing something risky with your marketing. Things like a large Facebook Ad campaign (that can cost you money) or agreeing to be a keynote speaker (that can cost you time) are exciting, for sure, but as a solopreneur, you are concerned that you’ll recoup your investment.

I get it. We’re solopreneurs with limited resources.

I also get that sometimes we are naturally too cautious, and that something that feels risky often is just resistance.

This week’s marketing strategy will help you determine if a risk is worth it or not. It will also help you evaluate if a risk is really a risk or a mindset issue. I’ve included a quick Risk Assessment to help you sort through it all.

Please keep reading and watching if you need help making heads or tails of marketing risks. This marketing strategy will help you so much!

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11 Quotes To Help You Feel More Abundant

11 Quotes To Help You Feel More Abundant by Jill CelesteFor your marketing to work, you must feel abundant and not come from a place of scarcity. It may seem strange to consider an abundance mindset from a marketing perspective, but yes, marketing and abundance go together!

When you feel abundant, you are more confident in what you’re marketing. You’re bolder with your marketing messages. You detach from the outcome. And you come from a place of service.

Oh yes, feeling more abundant has everything to do with marketing.

I get it, though. Some days don’t feel very abundant. A client might be late paying an invoice, or your car needs an unexpected repair. When you’re feeling less-than-abundant, it’s time to reach for inspiration.

That’s where today’s blog post comes in…

I have to admit: I am a bit obsessed with inspirational quotes about money, wealth, and abundance. I post about these themes all the time on my Instagram account.

I thought: What better to share with my tribe than 11 of my favorite abundance quotes?

I hope each quote makes you feel abundant – and eager to shine your light and change the world. Continue reading

Can You Ever Take A Marketing Break?

Can you ever take a marketing break? by Jill CelesteWhether you’re headed on vacation or just getting burned out, you may be wondering: Can I ever take a marketing break?

Diehard marketing coaches may tell you “no” – that you must always be marketing – every day and in every way!

And for some entrepreneurs, this is the perfect advice.

But if you’re like me with waning energy levels, empathetic tendencies, and “life challenges,” a marketing break may be in the cards.

In this week’s marketing strategy, let’s talk about taking a marketing break – and three things to consider before taking one.

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