Tag Archives: networking

How To Find Awesome Local Networking Groups

How To Find Awesome Local Networking Groups by Jill Celeste, www.JillCeleste.comRecently, one of my clients asked me this question:

“Do you have any resources I can check out for local networking groups?”

I thought this was a great question – something you may be wondering too – so I wanted to share with you my answer.

You see, local networking is often the best way for you to find your ideal clients and referral sources. However, networking groups are a bit like shoes; you have to “try on” a few groups to find the best fit.

In addition, if you’re an introvert like me, searching for the perfect networking group can become burdensome.

If you need help finding local networking groups, please check out this week’s marketing strategy video below.

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The Key To Authentic Networking

What image does “networking” conjure up in your mind? Do you think of a mad exchange of business cards and handshakes? Fake conversations with people who won’t remember you (and you won’t remember them)? A totally exhausting experience that makes you wish you stayed home?

If so, I have excellent news for you: Networking does not have to be this way. In fact, you can make networking an authentic and profitable experience for you.

The key is to remember this: One person, one conversation and one relationship at a time.

The Key To Authentic Networking by Jill Celeste, www.JillCeleste.com

I spell it all out in this week’s marketing strategy. I hope you’ll watch!

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24 Ways To Increase Your Visibility

If you’ve done everything you can to promote your small business or coaching practice, and you still aren’t attracting clients, then you have a visibility problem.

You have probably heard of the term “sales pipeline,” right? Well, you need to get more people into your sales pipeline to get more customers. And the way you get people into your sales pipeline is through activities that make you visible to people who don’t know about you yet.

The good news? You can improve your visibility in many ways! In fact, I’ve got 24 ideas right here in this marketing strategy.

Your assignment: Pick out three and focus on them for the next 90 days.

As you become more visible to these new people, make sure you follow up. When you follow up, you’re building valuable relationships that lead to sales and referrals. But first, you must get out there!

Here are 24 visibility ideas that you can implement to help you get more clients:

24 Ways To Increase Your Visibility. Jill Celeste. www.JillCeleste.com

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Marketing As An Introvert

Fellow introverts, I see you and I hear you. You read marketing tip after marketing tip – and you wonder: “How am I going to do this?”

A lot of marketing requires entrepreneurs to be visible. This may mean going to networking meetings, or attending conferences, or giving speeches, or even teaching a workshop.

Exhausting to think about, right?

However, growing your business means stepping away from your computer – and outside of your home – from time to time.

Marketing as an introvert. Jill Celeste. www.JillCeleste.com

So, here’s your permission slip (it’s two parts):

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5 Ways To Go Bigger With Your Marketing

Marketing your business and expertise isn’t about doing the same things all the time. Yes, you want to turn up the volume on what’s working for your business, but you also need to stretch out of your comfort zone. You want to go bigger with your marketing to help extend your reach and reputation.

So, how do you do that? Check out this marketing strategy where I outline five ways you can go bigger with your marketing.

5 Ways to go Bigger With Your Marketing. Jill Celeste. www.JillCeleste.com

#1: Write a book

Nothing says “I am an expert” like authoring a book about your niche. And with the popularity of ebooks, you can self-publish an ebook to reach a bigger audience without waiting for a nearly-impossible-to-get book deal. Make sure, though, that you invest in a good editor for your ebook. Typos, misspelled words and incorrect grammar are real turn-offs and will hurt your credibility as an expert.

#2: Teach a class

Between online classes and face-to-face instruction, teaching a class is another great way to go bold with your marketing. You can create an online course, or teach in-person workshops where you charge a fee for a half-day or daylong class. Also, check out local colleges and universities to explore opportunities for adjunct professor positions.

#3: Find paying speaking opportunities

The keynote speakers you see at conferences aren’t there for free; they have charged the conference sponsor for their time and knowledge (and are often well compensated). After you’ve done a host of free events, start looking for paying speaking opportunities. Check out local speakers’ bureaus and then expand to national ones (use Google to find the best speaking bureaus for you). Also, make sure you’ve created a “signature talk” that you can deliver at a moment’s notice. With a presentation in your back pocket, you’ll be more confident in finding speaking opportunities.

#4: Create a professional group or organization

Does your niche have a professional organization? If not, here’s a golden opportunity to grow your business while generating income. Create a professional group or organization with membership fees and benefits. Most groups start out at a local level and then grow from there. You may also want to reach out to other leaders in your niche for their assistance in growing your association.

#5: Land a media interview

Having a journalist interview you as an expert in your field can boost your brand exponentially. First, research local and national journalists who report on stories similar to your niche. Then, begin reaching out to them. Don’t start with a pitch, though. This is an exercise in relationship building. Get to know the reporter, and over time, let him know that you would be happy to help him if the journalist ever needs an expert in your field. The idea is to lend a helping hand, being a time-saver who can assist the reporter when he is against a deadline.

Go big or don't grow. Jill Celeste. www.JillCeleste.com

Here’s the thing to remember: Go big or don’t grow.

When you take bold steps, such as the ones outlined in this blog post, your brand will grow, allowing you to attract your ideal clients and serve more people.


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

That First Client by Jill Celeste