Recently, one of my clients asked me this question:
“Do you have any resources I can check out for local networking groups?”
I thought this was a great question – something you may be wondering too – so I wanted to share with you my answer.
You see, local networking is often the best way for you to find your ideal clients and referral sources. However, networking groups are a bit like shoes; you have to “try on” a few groups to find the best fit.
In addition, if you’re an introvert like me, searching for the perfect networking group can become burdensome.
If you need help finding local networking groups, please check out this week’s marketing strategy video below.
What image does “networking” conjure up in your mind? Do you think of a mad exchange of business cards and handshakes? Fake conversations with people who won’t remember you (and you won’t remember them)? A totally exhausting experience that makes you wish you stayed home?
If so, I have excellent news for you: Networking does not have to be this way. In fact, you can make networking an authentic and profitable experience for you.
The key is to remember this: One person, one conversation and one relationship at a time.
I spell it all out in this week’s marketing strategy. I hope you’ll watch!
If you’ve done everything you can to promote your small business or coaching practice, and you still aren’t attracting clients, then you have a visibility problem.
You have probably heard of the term “sales pipeline,” right? Well, you need to get more people into your sales pipeline to get more customers. And the way you get people into your sales pipeline is through activities that make you visible to people who don’t know about you yet.
The good news? You can improve your visibility in many ways! In fact, I’ve got 24 ideas right here in this marketing strategy.
Your assignment: Pick out three and focus on them for the next 90 days.
As you become more visible to these new people, make sure you follow up. When you follow up, you’re building valuable relationships that lead to sales and referrals. But first, you must get out there!
Here are 24 visibility ideas that you can implement to help you get more clients: