Tag Archives: online marketing

An A-Z Guide To Online Marketing Success

An A-Z Guide To Online Marketing Success by Jill Celeste, www.JillCeleste.comDo you love online marketing but not sure exactly how to do it effectively?

Do you often feel like you’re spinning your wheels online?

If yes, check out this week’s marketing strategy! I created an A-Z guide to help you understand how to maximize online marketing to make yourself more visible to your ideal clients.

That means there are 26 ideas in here – something for everyone!

I implement a lot of these practices on my Facebook Page. Please consider coming over and liking my page to see these tactics in action!

Automate Social Media Tasks

Some elements of social media can be automated, and when done properly, can be a real timesaver. Some of my favorite automation tools are Hootsuite, Recurpost and the native Facebook Page scheduler.

Build A Tribe

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Free, Free, Free, Fee for Autoresponders

If you google what type of autoresponder emails you should send with a lead magnet, you’ll get lots of different ideas.

The trick is to find a process that fits your marketing energy!

That’s why I love the “Free, Free, Free, Fee” formula that I was taught years ago. It’s in total alignment with my authentic marketing strategies because it’s all about giving.

Free, Free, Free, Fee For Autorresponders by Jill Celeste, www.JillCeleste.com

To learn more about “Free, Free, Free, Fee,” check out this week’s marketing strategy:

VIDEO

SHAREABLE GRAPHIC

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Improve Your Marketing Through Benchmarking

Have you ever looked at another entrepreneur’s business and/or life and thought: “Wow, I wish I had her success!”

I know I do. It’s a natural reaction, believe me, as long as it comes from a place of learning and love.

Think of this analogy (one taught to me by my business mentor): If you want to move up the ladder, you have to look up and see who’s already there – and learn from them.

You won’t get up that ladder by looking next to you, or below you.

So, look up the ladder and find entrepreneurs you can learn from. The process is called benchmarking.

Learning to benchmark others

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Infusing Your Personality Into Your Online Marketing

Online marketing gives entrepreneurs a unique opportunity to share their personalities with a larger audience. When you share some aspects of your personal life with your online audience, it allows them to get to know you better, which leads to trust (which leads to sales).

Many entrepreneurs, though, are not sure which aspects of their personality and personal lives to show. No one wants to throw back the curtain completely on her personal life.

So, how do you balance sharing your personal interests – enough for people to get to know you – while maintaining some level of privacy?

Infusing Your Personality Into Your Online Marketing

Here are 7 ideas that you can consider to help you show your personality through your online marketing without completely sacrificing your privacy: Continue reading

Content Marketing As The Hub Of Your Online Marketing Strategy

Let’s face it: People buy from those they trust, and a vital way to build trust is to share your expertise with the world. As entrepreneurs, you need to find a consistent way to share your knowledge, which is why you need a content marketing strategy.

Content marketing is a type of marketing tactic where you share your expertise through original content, such as videos or blogging. without trying to sell to someone. It’s the last part of this definition that stops many entrepreneurs in their tracks. Believe me, though, sales will come if you embrace content marketing.

Content Marketing As The  Hub For Your Online Marketing Strategy

Content marketing as the hub

One of the best ways to embrace content marketing is to think of it as the hub of your entire online marketing strategy. If your social media and online marketing strategy looked like the solar system, content marketing would be the sun and the online platforms would be the planets circling it. Just like spokes on a bicycle wheel, your online platforms would be how you tell people about your content.

Check out this diagram for an example of how content marketing can be organized: Continue reading