Tag Archives: outsourcing

Can You Ever Take A Marketing Break?

Can you ever take a marketing break? by Jill CelesteWhether you’re headed on vacation or just getting burned out, you may be wondering: Can I ever take a marketing break?

Diehard marketing coaches may tell you “no” – that you must always be marketing – every day and in every way!

And for some entrepreneurs, this is the perfect advice.

But if you’re like me with waning energy levels, empathetic tendencies, and “life challenges,” a marketing break may be in the cards.

In this week’s marketing strategy, let’s talk about taking a marketing break – and three things to consider before taking one.



I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

3 Golden Rules Of Delegation

3 Golden Rules of Delegation by Jill CelesteHow are you at delegating?

If you’re like many entrepreneurs, you delegate in one of two ways:

  1. You can’t pry any projects from your clenched hands, or
  2. You quickly explain the task to your team members, and then you’re off to do something else.

Either scenario is not setting your team member up for success!

Check out this week’s marketing strategy where I share the three golden rules of delegation.

Follow these rules, and your outsourcing experience will be more productive – and your team will love working for you.




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You Must Outsource To Grow Your Business

You may be thinking that outsourcing is only for a business with a huge revenue stream, but nothing could be further from the truth. Outsourcing is something any size business can do. In fact, if you want to grow, you will need to outsource tasks.

You Must Outsource To Grow Your Business

What is outsourcing?

First, let’s take a look at what outsourcing is.

Outsourcing is when you hire someone to do a task for you. This could be for business, such as hiring a freelancer to help you write web copy, or for your home, such as a lawn service to mow your grass. The opportunities for outsourcing are endless. Continue reading

Big Brands Are Doing Content Marketing – And So Should You

Big Brands Are Doing Content Marketing – And So Should YouA misconception I often hear from my clients is that you – as solopreneurs – cannot market like the big brands.  Yes, big brands have large marketing budgets, but that doesn’t mean you can’t utilize the same marketing tactics.

This is especially the case for content marketing. Content marketing is when you produce original content, such as blog posts or infographics, to share your knowledge without trying to sell to someone. Big brands do content marketing – and so should you.

Here are five tips on how you can use content marketing like the big brands do: Continue reading