Have you ever heard of a “VIP Day”?
This is a special, sacred experience you would create for your clients where you give them laser-focused, hot seat coaching to help them achieve their results faster.
You can do a VIP Day to help create a deeper connection with your client, which leads to more precise coaching and engagement. Your clients will love it!
In this week’s marketing strategy, I spell out some key steps you need to consider in creating your VIP Day. But this biggest step is this: Just do it! Your clients will be so glad to have this experience with you.
It’s a question I get quite often from my students: Should I post my prices on my website?
Unfortunately, the answer is as clear as mud. Why? Because it depends.
Here are some instances when you should consider posting your prices:
- If you are offering products, then post your prices on your website. No one wants to guess how much a book or T-shirt costs.
- If you are offering fixed-cost services, such as manicures or massages by the hour, then you should post your prices.
- If you have an evergreen product, such as a quick start program or home study course, then post the price. (This is great for passive income!)
Many entrepreneurs do a great job putting up their websites and Facebook pages, but they often forget about creating essential pieces of printed marketing materials.
Printed marketing materials are important because they help spread your message offline, such as when you do guest speaking or attend a networking group. You can also create PDFs of your marketing materials to add to your website and sites such as Slideshare, as well as attach to email messages you send to sales prospects or referral sources. As you can see, there are many uses for printed marketing materials!
So, what marketing materials are essential for you? Here are four “must-have” pieces of marketing material I recommend to every client: