What is the most important part of your marketing message?
The answer may surprise you because it has nothing to do with your services – and has everything to do with your ideal client.
The most important part of your marketing message is your ideal client’s pain points.
Yep, their pain points! The stuff that they can’t fix on their own, but if they could, their life would be so much better!
Often, when entrepreneurs sit down to write marketing copy, they focus on the features of their service, or what differentiates them from others.
While this stuff is important, it’s not the most important. This kind of copy will fall on deaf ears because it’s not identifying the problems your ideal client is facing.
When you can hone in on pain points in your marketing copy, you hit a sweet spot.
Ready to learn more? Please keep reading to learn more about why it’s important to know your ideal client’s pain points and how to find out what their pain points are.
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