Sending an e-newsletter to your tribe on a consistent and frequent basis is a must for purpose-driven entrepreneurs, especially if you want to market online.

Here are some reasons why you should send an e-newsletter:

• E-newsletters give you the opportunity to touch base with your ideal clients in a “non-salesy” way.
• Your e-newsletter allows you to showcase your expertise, which helps with the know-like-trust factor. (Remember, people only buy from those they trust.)
• In addition to your expertise, you can show your personality, which also helps with the know-like-trust factor.
• E-newsletters keep your name “top of mind,” which can help with sales and referrals.

To help you with your e-newsletter strategy, I’ve answered the most frequently-asked questions I get from my tribe about producing their e-newsletters. Let’s get started:

How often should I send my e-newsletter?

I recommend once a week. Again, your job is to keep your name “top of mind,” and when you send an e-newsletter once a week, your ideal client will see your name every seven days. Continue reading →