You want to be known as an expert in your field. Why? Because your ideal clients must know you know your stuff!
Or else, they will never buy from you.
The marketing philosophy I like to use for this purpose is “personal branding” – when you brand yourself (by first and last name) instead of by company name.
Watch this week’s marketing strategy video to learn three tips on how to brand yourself as an expert, using personal branding: Continue reading