You want to be known as an expert in your field. Why? Because your ideal clients must know you know your stuff!
Or else, they will never buy from you.
The marketing philosophy I like to use for this purpose is “personal branding” – when you brand yourself (by first and last name) instead of by company name.
Watch this week’s marketing strategy video to learn three tips on how to brand yourself as an expert, using personal branding: Continue reading
As you grow your personal brand, you may be called upon by a reporter, blogger or radio host to be interviewed about your area of expertise. Or, you may want to follow a public relations tactic to publicize your latest service or product. For these reasons, it is a good idea to put together a media kit (sometimes called a press kit).
You may be thinking that media kits are only for the “big brands,” but that is not the case. Anyone with expertise to share can benefit from having a media kit created. Media kits do not have to be complicated or “slick,” but you do want to work on them before you are contacted for an interview. It’s something to put together now for future opportunities.
What should go in your media kit? Here are five elements to consider: Continue reading
One of the first steps to creating a marketing and personal branding strategy is to pinpoint your ideal client. When you know who your ideal client is, you can then write compelling marketing messages geared just for your target audience. Additionally, it helps you identify where to market because you can decide which marketing channels are frequented by your ideal clients.
When you pinpoint your ideal client, it’s like when the first domino falls. It influences how everything else should move in your marketing strategy. That’s why it is so important to take time to hone in on who your ideal client is.
Here are some questions you can answer about your ideal client:
If you are blogging on a consistent basis, you are strengthening your personal brand with each blog post. However, if you are not promoting your blog post, you are only doing half the job. Each blog post you write should be promoted, and depending on the content, can be promoted multiple times.
Consider the following methods to maximize the reach of each blog post:
I am in transition right now in my entrepreneurial career, and I thought my journey would be helpful to many of you.
Over the past month or so, I have been working on my thoughts, emotions and attitude. If you have met me in person, you know I am quick to smile, pretty easy to get along with and good for a laugh. However, like most of us, I am not happy all of the time.
Truthfully, being an entrepreneur can be a lonely job, especially when you are working hard to get your message out to the world. And many times, loneliness and “efforting” can make me an unhappy person. Here’s the thing, though. I didn’t realize it until I read a book called The Happiness Advantage by Shawn Achor. Continue reading
