In general, if you have a Facebook business page, Facebook does not guarantee that all of your Facebook fans will see your posts. In fact, only a small portion of your Facebook fans will – unless you pay Facebook to advertise your post and business page.
For example, my Facebook page has almost 900 fans; however, anywhere from 22-151 people see my posts (at best, 16% of my fans). The more interaction my post receives, the higher the reach, but it’s difficult to reach all of your fans organically. This is by design. Facebook is a public company, and its advertising is a source of revenue. As some people say, you have to “pay to play” if you want to market your business through Facebook. Continue reading