I was on Pinterest the other day and clicked through to a blog post about how a blogger tripled traffic to her site. Bloggers, especially ones who do it for a hobby, are extremely resourceful about increasing traffic, so I wanted to read what this woman suggested. One of her tips jumped out at me. I’m paraphrasing, but it goes something like this:
If you want to have more traffic to your blog, you need to blog more.
Pow! That one hit me right between my eyes.
It’s so simple, yet so true, right?
Honestly, this is something I should have discerned on my own (ahem), but sometimes, you need a smart blogger to remind you of one of your core teaching lessons:
→ Put your focus on where you want your marketing to succeed.
I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things. Have you ever felt this way about your blogging efforts?
Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!).
When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog.
Online marketing gives entrepreneurs a unique opportunity to share their personalities with a larger audience. When you share some aspects of your personal life with your online audience, it allows them to get to know you better, which leads to trust (which leads to sales).
Many entrepreneurs, though, are not sure which aspects of their personality and personal lives to show. No one wants to throw back the curtain completely on her personal life.
So, how do you balance sharing your personal interests – enough for people to get to know you – while maintaining some level of privacy?
Here are 7 ideas that you can consider to help you show your personality through your online marketing without completely sacrificing your privacy:Continue reading →
Do you ever experience “social media post block”? Similar to writer’s block, this is when you’re not sure what to post on your social media accounts. It happens to most entrepreneurs! The best way to get past this block is to have processes in place that will constantly keep your “information well” full.
Here are four ways to constantly hatch new social media content:
#1: Set up Google Alerts
Google Alerts help you monitor interesting, newsworthy content from the Internet. First, set up Google Alerts on keywords related to your industry. Then, once a day, you’ll get an email digest of news articles that contained your keywords. From there, you can review the articles and post the ones you like to your social media accounts.Continue reading →
Hashtags are part of our online world – and to some extent, our offline world too. Are you still confused, though, about how to incorporate hashtags into your marketing?
This blog post and video strategy is a quick tutorial on how to use hashtags effectively on your social media sites.
What is a hashtag?
A hashtag is a word or phrase preceded by the pound sign (#) that helps social media users organize their posts and messages. Hashtags are used on most social media sites, including Facebook, Google Plus, Instagram, Pinterest, Tumblr and Twitter. Continue reading →