Online marketing gives entrepreneurs a unique opportunity to share their personalities with a larger audience. When you share some aspects of your personal life with your online audience, it allows them to get to know you better, which leads to trust (which leads to sales).
Many entrepreneurs, though, are not sure which aspects of their personality and personal lives to show. No one wants to throw back the curtain completely on her personal life.
So, how do you balance sharing your personal interests – enough for people to get to know you – while maintaining some level of privacy?
Here are 7 ideas that you can consider to help you show your personality through your online marketing without completely sacrificing your privacy:Continue reading →
Do you ever experience “social media post block”? Similar to writer’s block, this is when you’re not sure what to post on your social media accounts. It happens to most entrepreneurs! The best way to get past this block is to have processes in place that will constantly keep your “information well” full.
Here are four ways to constantly hatch new social media content:
#1: Set up Google Alerts
Google Alerts help you monitor interesting, newsworthy content from the Internet. First, set up Google Alerts on keywords related to your industry. Then, once a day, you’ll get an email digest of news articles that contained your keywords. From there, you can review the articles and post the ones you like to your social media accounts.Continue reading →
Hashtags are part of our online world – and to some extent, our offline world too. Are you still confused, though, about how to incorporate hashtags into your marketing?
This blog post and video strategy is a quick tutorial on how to use hashtags effectively on your social media sites.
What is a hashtag?
A hashtag is a word or phrase preceded by the pound sign (#) that helps social media users organize their posts and messages. Hashtags are used on most social media sites, including Facebook, Google Plus, Instagram, Pinterest, Tumblr and Twitter. Continue reading →
I am in transition right now in my entrepreneurial career, and I thought my journey would be helpful to many of you.
Over the past month or so, I have been working on my thoughts, emotions and attitude. If you have met me in person, you know I am quick to smile, pretty easy to get along with and good for a laugh. However, like most of us, I am not happy all of the time.
Truthfully, being an entrepreneur can be a lonely job, especially when you are working hard to get your message out to the world. And many times, loneliness and “efforting” can make me an unhappy person. Here’s the thing, though. I didn’t realize it until I read a book called The Happiness Advantage by Shawn Achor. Continue reading →
Do you have a love-hate relationship with blogging? Blogging can be frustrating if no one is reading your blog posts. It feels like you are having a conversation with someone across the table, but he is too busy looking at other things.
Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers to your blog. Check out these 4 tips on how to attract more people to your blog: Continue reading →