Tag Archives: Postable

Writing Letters To Share Your Marketing Message

When was the last time you mailed a letter? Believe it or not, “snail mail” is an effective marketing tactic, especially if you do it consistently.

You may be thinking: Mailing letters? That is so old school!

I know. It is old school, but think about this:

  • Have you ever not opened a personal letter? Now consider: How many emails do you delete before even reading them?
  • How many times have you skimmed a long email? Now consider: How many times have you read, and then reread, a long letter?
  • How excited are you to receive an email from someone? Now consider: How surprised (and then excited) are you to get a letter in the mail from someone?

Do you see how mailed letters are more likely to get someone’s attention?

If you’re ready to take the plunge, here are some tips to consider for your letter-writing campaign:


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Cool Ways To Stay In Touch With Your Sales Prospects

Have you ever heard of the expression, “the magic is in the follow up?”

That’s very true for the sales process. Often, people are not ready to commit to your products or services, and you need to follow up with them on a consistent basis to keep your name “top of mind.”

Often, entrepreneurs will use email and phone calls to follow up with sales prospects. While there is nothing wrong with these methods, there are other ways you can stay in touch. Diversifying your approach often leads to better results!

Check out these four cool ways to stay in touch with your sales prospects:

Cool Ways To Stay In Touch With Your Sales Prospects

#1: Send an article or tip that would be of interest to them

One time, I had a prospect who worked with perspective authors, and I saw a media inquiry from HARO (Help A Reporter Out) that she could respond to. I emailed her the inquiry with directions on how to respond. She was so appreciative!

If you see a blog post, article or other item of interest, send it to your sales prospect. You can email it her, or simply tag her name on social media. An even better idea would be to “snail mail” it to your prospect. People do not get much personal mail anymore, so you’ll definitely stand out! Continue reading