Tag Archives: press release

How To Get Your Ideal Clients To Attend Your Events

Workshops, mastermind groups, seminars – they are all excellent ways to share your message and market your business. So, how do you get your ideal clients to attend your event?

The key is to make sure to write a marketing plan with specific tactics on how you’ll promote your event. Here are four tactics to consider adding to your event marketing plan, and remember: the more you market, the better the results:

How To Get Your Ideal Clients To Attend Your Events Continue reading

5 Ways To Recycle and Repurpose Your Old Blog Posts

If you have been blogging for a while, you probably have accumulated dozens of blog posts in your archives. While this is great for marketing and search engine optimization (SEO), there is no rule that says you can’t reuse these older blog posts.

Don’t spin the proverbial content marketing wheel by feeling that you must always create brand new content.

Think about how you can recycle and repurpose your existing blog posts by following any of these 5 tips:

5 Ways To Recycle and Repurpose Your Old Blog Posts

#1: Repurpose your blog posts into other content

Continue reading

Your Personal Branding Media Kit

As you grow your personal brand, you may be called upon by a reporter, blogger or radio host to be interviewed about your area of expertise. Or, you may want to follow a public relations tactic to publicize your latest service or product. For these reasons, it is a good idea to put together a media kit (sometimes called a press kit).

personal_branding_media_kit

You may be thinking that media kits are only for the “big brands,” but that is not the case. Anyone with expertise to share can benefit from having a media kit created. Media kits do not have to be complicated or “slick,” but you do want to work on them before you are contacted for an interview. It’s something to put together now for future opportunities.

What should go in your media kit? Here are five elements to consider: Continue reading