Tag Archives: printable

How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

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Put Your Focus Where You Want Your Marketing To Succeed

I was on Pinterest the other day and clicked through to a blog post about how a blogger tripled traffic to her site. Bloggers, especially ones who do it for a hobby, are extremely resourceful about increasing traffic, so I wanted to read what this woman suggested. One of her tips jumped out at me. I’m paraphrasing, but it goes something like this:

If you want to have more traffic to your blog, you need to blog more.

Pow! That one hit me right between my eyes.

It’s so simple, yet so true, right?

Honestly, this is something I should have discerned on my own (ahem), but sometimes, you need a smart blogger to remind you of one of your core teaching lessons:

→ Put your focus on where you want your marketing to succeed.

Put Your Focus Where You Want Your Marketing To Succeed

Your marketing plan is a garden

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