Tag Archives: psychographics

What Are The Demographics And Psychographics Of Your Ideal Client?

Not everyone is your ideal client.

In fact, your ideal client has unique characteristics and traits – things that make her unlike any other customer out there.

Your job, as Director of Marketing for your business, is to know everything about your ideal client, so you can sharpen your marketing and offerings so they are best suited for your ideal client.

How do you do this? 

You accomplish this by having a thorough understanding of your ideal client’s demographics and psychographics.

What are the demographics and psychographics of your ideal client? by Jill Celeste, www.JillCeleste.com

That’s the topic for this week’s marketing strategy video!

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How To Get Your First Client

Congratulations, you are open for business and ready to take on new clients!

This is an exciting time for your business. Your business cards are printed, your website is up and you’re posting away on social media. Now, here comes the big question:  How can you attract your first client?

In this week’s marketing strategy, I have outlined a four-step process that will help you get that first client in no time. Ready to get started?

#1: Know exactly who your ideal client is

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