Have you ever read a marketing article and saw terms that you didn’t know what they meant and how they apply to your purpose-driven business?
I promise; marketing is not rocket science. But like any discipline, it has its own jargon. Once you have an understanding of marketing jargon, your comfort level with marketing will improve.
That’s why I have compiled a list of 14 marketing terms that you should know. My intention is to not only define these terms but to help you understand how they apply to your business. Let’s get started!
You don’t have to be an award-winning copywriter to craft powerful messages for your target audience. However, it does takes practice and some direction on how to channel your inner copywriter.
One of the most effective ways to create compelling marketing copy is to master the “Marketing Pull Question.”
Pull questions are questions you ask in your marketing copy that pull your ideal clients to you. It focuses on your ideal clients’ struggles and problems, and helps them realize that you understand their predicament.
One more thing: When reading your pull questions, the answer that should always pop into your ideal client’s mind is YES.
And with some practice and a good ideal client profile, marketing pull questions are not too difficult to write.
How to write marketing pull questions