Tag Archives: purpose-driven entrepreneur

You Don’t Have To Sell Your Soul To Market Your Business

I recently opted in to receive a free book from a noted marketing expert*.

I love a good book, but I was equally curious about how this marketer would leverage his book to market to me.

You Don’t Have To Sell Your Soul To Market Your Business

Here’s what happened:

  • I completed the opt-in page for the book and clicked through to get the accompanying free training.
  • I was taken to a webpage where I listened to a sales video about a $300 product.
  • I wasn’t interested. To get to my free training, I had to click a button that read “No, I am not interested in getting more clients now.”
  • Then a new page appeared, where I was pitched the same product again – this time with a payment plan.
  • I declined again.
  • I was then shown another video on a completely different product – with a two-part payment plan. I still wasn’t interested and declined again (yes, still clicking the “No, I am not interested in getting more clients now” button).
  • Finally, I reached the last screen where I could access the free training I was promised with the book.

I was so exhausted and annoyed after being pitched to three times, I decided to not watch the free training video. Continue reading

Lightworkers, The World Needs You

I type this message from the comfort of my desk, but I am anything but comfortable.

In fact, I am utterly uncomfortable.

Recent events in my country have me worried. I see so much hate and vitriol in my Facebook feed that I can’t even stand to look at it.

So, this is my plea to all Lightworkers. We need you.

Lightworkers, The World Needs You

I know many of you are out there, doing your beautiful thing. But I also know that many of you are scared – and hiding.

Please don’t hide. Continue reading

“I am going to learn this marketing thing – once and for all.”

YThe world is full of beautiful things - just like you.ou are a purpose-driven entrepreneur.

What exactly does that mean? It means you’re on this Earth for a Purpose, and you have certain Gifts to share with the world, which help you fulfill your Purpose.

It’s a big responsibility, to be truthful. I know, because I am a purpose-driven entrepreneur too.

And I hang out with a lot of purpose-driven entrepreneurs, and I coach purpose-driven entrepreneurs and I have taught purpose-driven entrepreneurs – both in the classroom and online.

Which all translate to this…

Here are some things I know about you, fellow purpose-driven entrepreneur:

Continue reading