I have lost count of the times I have asked myself if I should give up my business.
I have come to the conclusion that the “should I quit my business” question is a normal part of the entrepreneurial journey.
Because I am such an “expert” in dealing with this question (wink, wink), I have come up with a process to help me determine if I’m just in a funk – or is it really time to hang up my hat.
This process is what I talk about in this week’s marketing strategy.
I can’t tell you if you should quit your business.Only you can answer that. But I can tell you that it’s not a decision to take lightly. Check out these three activities, spelled out in my video below, and see where they take you.
“The things you are passionate about are not random. They are your calling.”
– Fabienne Fredrickson
I believe we are here to serve a purpose, though sometimes this purpose is not obvious at first. Some people discover their purpose right away, while others take a longer journey. No matter how long it takes, you get signs along the way. The sooner you recognize those signs, the sooner you realize what your purpose is.
Those signs, I believe, are the seemingly random things that you are passionate about.
Throughout my childhood, I wanted to be a teacher. I played with my chalkboard for years. I loved looking at teacher’s manuals for textbooks. I worked with other students who were struggling in school. I chose an English education degree in college and tutored literacy to adults. Then life took a turn, and I entered the fields of public relations and marketing. But I never lost my love of teaching – often holding training classes at my corporate job.
It was not until Spring 2013 that I fully realized that teaching was my purpose – and my calling. And that’s when I decided to become a marketing coach – teaching entrepreneurs how to become the Directors of Marketing for their business.
What does this have to do with your business? Everything!