Tag Archives: reading

Marketing Your Expertise Through Book Reviews

Marketing Your Expertise Through Book ReviewsDo you read books to help you learn more about your niche or industry?

If you do, you can take advantage of your love of reading and implement a powerful content marketing strategy through book reviews.

Book reviews are an effective way to show your expertise, build relationships with your ideal clients and influencers, and extend your brand to an even greater audience.

How to write a book review

Your book review doesn’t need to resemble one from The New York Times. You can keep your book review to blog post length (500 words or so). To help you get started, here’s a formula you can follow: Continue reading

How you can win a copy of Youtility, the latest book by Jay Baer

Youtility by Jay Baer


Do you love to read marketing-related books? I personally find them inspiring, plus I soak up so much great knowledge to apply to my business.

One of my “go to” authors for marketing books is Jay Baer. He is well known for his social media ideas, and he’s often considered to be a digital marketing pioneer. This week, he is releasing his latest book, Youtility: Why Smart Marketing Is All About Help Not Hype. Jay’s new book explores how brands can win the attention of consumers by answering “how can we help?”  When brands engage their customers through assistance and practical advice, they are creating lifetime customers who will repeatedly buy from them. Ann Handley, author of Content Rules, says Youtility “…delivers both a broader vision and a specific road map to creating content your customers will thank you for.” Continue reading