JV (“joint-venture”) partnerships are informal relationships you forge with other entrepreneurs, who have the same ideal client as you (but serve them in different ways).
With these partnerships, you become a trusted referral partner – someone who refers ideal clients to your partner.
And, of course, your JV partner reciprocates.
It’s an authentic and effective way to attract your ideal clients.
It’s safe to say: If you don’t have JV partners, you are missing out on potential leads! Be sure to check out this week’s marketing strategy to learn how to create JV partnerships to attract more clients to your business.
If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.
Are you in the place in your business where you need more clients – like right now?
No judgement – I’ve been there.
I invite you to check out the four “get clients now” tactics I outline in this marketing strategy to help you find clients quickly. And as you get more clients, keep filling that pipeline so you don’t have to scramble again.