If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.
Are you in the place in your business where you need more clients – like right now?
No judgement – I’ve been there.
I invite you to check out the four “get clients now” tactics I outline in this marketing strategy to help you find clients quickly. And as you get more clients, keep filling that pipeline so you don’t have to scramble again.
While a goal for your business or coaching practice is to have a pipeline of sales prospects, sometimes you have to implement some “get clients now” strategies.
Here are four ways to get clients now for your business or coaching practice:
#1: Ask for referrals
Humans are naturally wired to help others, so maximize on this innate quality by asking others for referrals. You will want to reach out to past and current clients, your networking group peers, vendors, colleagues, friends and family. Send an email to each group and specify who your ideal client is so they know the best referral to send you. Also consider emailing your subscribers with a call to action to set up a Get-Acquainted Call with you (or to forward your email to anyone who could use your help). By providing specific information on who you help and how they can reach you, you will get your unpaid sales force working for you. Continue reading →