As you grow your personal brand, you may be called upon by a reporter, blogger or radio host to be interviewed about your area of expertise. Or, you may want to follow a public relations tactic to publicize your latest service or product. For these reasons, it is a good idea to put together a media kit (sometimes called a press kit).
You may be thinking that media kits are only for the “big brands,” but that is not the case. Anyone with expertise to share can benefit from having a media kit created. Media kits do not have to be complicated or “slick,” but you do want to work on them before you are contacted for an interview. It’s something to put together now for future opportunities.
What should go in your media kit? Here are five elements to consider: Continue reading