I define “social good” as a charitable or civic cause that you align with, whose purpose is to make the world a better place.
On a larger scale this could include organizations such as the World Wildlife Fund (WWF) and Doctors Without Borders, to more generalized causes such as women’s rights or homeless veterans.
As a purpose-driven entrepreneur, I bet you have one or more causes you are passionate about, but you may not have considered how you can help your favorite causes through your marketing platforms.
You may be timid about mixing your business with your causes. What will your ideal clients think? Will it hurt your business?
We’ll tackle all of your questions in this week’s marketing strategy. My intention is to encourage you to use your marketing platform for social good – all as a way to shine your Light even brighter in this world. Let’s begin!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading