Tag Archives: results

How To Find The Best Marketing Tactics

How To Find The Best Marketing TacticsHow To Find The Best Marketing TacticsWhen you write a marketing plan for your business, one of the sections you will need to complete is your marketing tactics. Marketing tactics are the activities you’ll pursue to market your business.

While there are endless marketing tactics you can try, you want to hone in on the ones that will give you the “best bang for your buck.”

Here are some tips on finding the best marketing tactics for your business: Continue reading

The #1 Trick To Writing Compelling Marketing Copy

The #1 Trick To Writing Compelling Marketing CopyHave you ever sent out an email to your subscribers about a new offer and not get one response? Or perhaps you have posted about your products or services on Facebook, but no one even liked your post.

Why aren’t people responding to your marketing? More than likely, it’s because you are focusing on the features of your product – and not how it helps your customers. Thankfully, it’s easy to turn this around!

To help you get in the right state of mind for features vs. benefits writing, I recommend creating a simple grid. The left column should be labeled “feature,” and the right column should be labeled “benefit.”  The idea is for every feature you list, you explain the benefit of this feature for your customer. Continue reading