Tag Archives: results

How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

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How To Find The Best Marketing Tactics

How To Find The Best Marketing TacticsHow To Find The Best Marketing TacticsWhen you write a marketing plan for your business, one of the sections you will need to complete is your marketing tactics. Marketing tactics are the activities you’ll pursue to market your business.

While there are endless marketing tactics you can try, you want to hone in on the ones that will give you the “best bang for your buck.”

Here are some tips on finding the best marketing tactics for your business: Continue reading

The #1 Trick To Writing Compelling Marketing Copy

The #1 Trick To Writing Compelling Marketing CopyHave you ever sent out an email to your subscribers about a new offer and not get one response? Or perhaps you have posted about your products or services on Facebook, but no one even liked your post.

Why aren’t people responding to your marketing? More than likely, it’s because you are focusing on the features of your product – and not how it helps your customers. Thankfully, it’s easy to turn this around!

To help you get in the right state of mind for features vs. benefits writing, I recommend creating a simple grid. The left column should be labeled “feature,” and the right column should be labeled “benefit.”  The idea is for every feature you list, you explain the benefit of this feature for your customer. Continue reading