A frequent question I get from my students goes something like this:
I have an opportunity to work on a project that will bring in some much-needed cash. It doesn’t have to do with my business, but it’s something I don’t mind doing. Should I do it?
Yes, yes, a thousand times YES!
Here’s why: Side gigs are revenue streams, and revenue streams are a good thing!
I have a side job!
Truth: I have a “side job” where I coach students for my mentor. It’s just a few students a week, but I love it! And I have zero interest right now in cutting it off. Why? Because I love the gig and I love the secured income it brings me.
Here’s what my “side job” allows me to do:
- Have funds to invest back in my business
- Provides a financial safety net when I have a tough business month
- Gives me even more experience as a marketing coach
- Boosts my confidence because my mentor picked me to coach her students (a tremendous honor)
For example, when my Dad died, I put my business on the back burner for a few months so I could focus on grieving. I still had my side job with my mentor, which enabled me to pay my bills during this time. How fortunate is that?
Oh yes, I love my side gig!
How long should I keep doing this?
If you don’t mind the work, keep that revenue stream going for as long as you can. Here are two things to consider:
- If your business is flourishing and you’re losing money by keeping the side job, then it’s time to let it go. In other words, if you could devote those “side job” hours to your business and be more profitable, that’s a good sign to say good-bye.
- If you start to hate or resent your side job, it’s time to part ways. If you still need a revenue stream outside of your business, then find a new side job that interests you more.
Does this mean I am a failure?
Absolutely not! There is nothing wrong with staying employed, or picking up freelance projects, or getting a part-time job doing something you love.
This is not failure – this is smart! Remember, revenue streams are a good thing!
Imagine what you could do with this money? Perhaps right now you can’t afford a VA, or you can’t afford to run Facebook ads, or you can’t afford to attend a conference. With a revenue stream from a side gig, you can.
Give yourself permission to say yes to interesting side jobs, gigs, projects and part-time work. These revenue streams can alleviate a lot of stress from your entrepreneurial life. Depending on your financial situation, you can take these earning and invest them into your company, helping it to grow. And the peace of mind you get from having a secure revenue stream is priceless.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.