Tag Archives: ROI

14 Marketing Terms Every Purpose-Driven Entrepreneur Should Know

Have you ever read a marketing article and saw terms that you didn’t know what they meant and how they apply to your purpose-driven business?

I promise; marketing is not rocket science. But like any discipline, it has its own jargon. Once you have an understanding of marketing jargon, your comfort level with marketing will improve.

That’s why I have compiled a list of 14 marketing terms that you should know. My intention is to not only define these terms but to help you understand how they apply to your business. Let’s get started!

14 marketing terms every purpose driven entrepreneur should know. Jill Celeste. www.JillCeleste.com

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Measuring Your Marketing Effectiveness

For many entrepreneurs, understanding how to measure and assess the success of their marketing efforts is a bit of a mystery. You post on Facebook, send emails, go to networking meetings – but how do you know which marketing tactic is working the best?

In this week’s marketing strategy, I will share with you three ways you can measure your marketing effectiveness. 

You got this! Marketing measurement is not hard – you just need to know what ruler to use. I have the details in this blog post.

Measuring Your Marketing Effectiveness


I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading