If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.
What is the right way to ask for a referral
If you’re anything like me, you could use an improved process for following up with sales prospects.
That’s why I created “Follow-Up Friday” – an process that helps me remember to follow up!
Because it starts with an “F” – just like “follow.” The alliteration helps me remember and stay focused (but feel free to pick another day for following up!).
I spell it all out in this week’s marketing strategy video. Let me know if you have any questions in the comments below!
You’ve done an excellent job getting out there – networking, connecting with influencers, staying active on social media, speaking – everything the experts say to do to attract your ideal clients to your business.
Yet your well has run dry. You have been nurturing the same sales prospects for a while – with no conversions – and you don’t have anyone new to talk to about your services.
When a “real” well starts to dry up, you’ve got three options:
- You wait for it to rain, or,
- You dig deeper to find water, or,
- You dig a new well.
In this week’s marketing strategy, I break down The Lightworker’s Sales Pipeline – an authentic, love-filled sales process that will help Lightworkers and purpose-driven entrepreneurs with selling their services to their ideal clients.
The Lightworker’s Sales Pipeline (PDF)
The First Client (PDF) Continue reading
Sometimes as purpose-driven entrepreneurs we need a quick “cash infusion.” Ideally, we don’t want to operate from a “feast or famine” mode, but life isn’t perfect. And neither are our businesses.
How can you quickly add cash to your bottom line this month? First, you need to get in the right mindset – it’s about the service, not the cash. That means reframing your desire from “I need more money” to “I will serve more paying clients.” Doesn’t that sound less desperate? Less from a place of lack? Yes!
As you work on your mindset, here are some practical tactics you can implement to find those paying clients pronto:
#1: Make a follow-up list and start reaching out