If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.
You’ve done an excellent job getting out there – networking, connecting with influencers, staying active on social media, speaking – everything the experts say to do to attract your ideal clients to your business.
Yet your well has run dry. You have been nurturing the same sales prospects for a while – with no conversions – and you don’t have anyone new to talk to about your services.
When a “real” well starts to dry up, you’ve got three options: