I admit: Sometimes, I hit a “social media writer’s block,” where I struggle to find something to post on my social media accounts.
The good news is that you can keep your “information well” always full, which helps you bust through the writer’s block so you can post engaging content for your tribe.
I have found four awesome ways to constantly come up with social media content, and if you implement all four, you will never run out of ideas for your social media accounts again!
#1: Set up Google Alerts
Google Alerts help you monitor interesting, newsworthy content from the Internet. First, set up Google Alerts on keywords related to your industry. Then, once a day, you’ll get an email digest of news articles that contained your keywords. From there, you can review the articles and post the ones you like to your social media accounts.
Remember, when posting an article, make sure to tell your audience why you are posting it. Compel them to read it too!
#2: Follow key influencers and share their content
Your industry has key influencers – whether it is a person, company or organization. Be sure to follow their social media accounts. Often, they will post cool content that your audience would like (it’s almost like the influencers are doing the work for you!). Then, you can share their posts or tweets on your social media accounts. Be sure to attribute where you found the content.
#3: Plan questions in advance
Asking questions is a great way to engage with your fans and build a tribe of loyal followers. While it’s 100% okay to ask spontaneous questions, it’s also a good idea to make up a list of questions in advance – something you can refer to on the fly.
Here’s an exercise I like to teach in my workshops: Make a list of the topics you would talk about at an in-person networking event. Then, turn those topics into questions to post on social media. When you complete this exercise, you’ll have great conversational questions that you can use at any time.
#4: Start a post idea board on Pinterest
Pinterest is a great resource for social media posts. Here, you can find fabulous photos, quotes and articles to share with your audience. One way to keep track of this great content is to create a board on Pinterest. It can be a secret board that only you see, or you can make it public to share with your Pinterest followers.
Once you use content from this pin board, consider pinning it somewhere else and deleting it from your idea board. That way, you can keep track of what you have used.
The best way to ensure you always have content to share on your social media channels is to plan ahead and create processes to help you. Using any of the four tips shared in this marketing strategy will help you on days when you’re out of ideas. Even better, implement all four tactics so you’re constantly prepared for days when “social media writer’s block” sets in. With the right processes in place, you’ll never have to worry about “what to post” again.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.