You may be thinking that outsourcing is only for a business with a huge revenue stream, but nothing could be further from the truth. Outsourcing is something any size business can do. In fact, if you want to grow, you will need to outsource tasks.
What is outsourcing?
First, let’s take a look at what outsourcing is.
Outsourcing is when you hire someone to do a task for you. This could be for business, such as hiring a freelancer to help you write web copy, or for your home, such as a lawn service to mow your grass. The opportunities for outsourcing are endless. Continue reading →
Remember how I say that you are the Director of Marketing for your business?
Well, Directors of Marketing know tools can make their jobs so much easier – and are always seeking out the best tools for the job.
I know I love it when I find the perfect tool to help me manage my marketing and run my business. Like many solopreneurs, though, it’s difficult to know which tools work best.
That’s why I asked six of my solopreneur friends about their favorite tools, and I am thrilled to share their responses with you. Most of these tools are no cost or low cost (because we all know that a solopreneur budget looks like!).
As you peruse the list of tools here, please take a moment to check out the entrepreneurs and their businesses too.We are in this together!Continue reading →
Having an email list full of your ideal customers is an essential part of growing your business. That’s because email marketing is one of the most effective and easiest ways to sell your products and services. In a September 2014 survey by Ascend2, 54% of marketers surveyed indicated that email marketing delivered the most return on investment (ROI).
So, how can you attract your ideal customers to your email list? One of the most powerful ways is to partner with other entrepreneurs and organizations.
Check out these three ways to grow your email list through partnerships:
#1: A one-on-one joint partnership
A one-on-one joint partnership is a “I’ll scratch your back if you scratch mine” type of relationship. With this type of partnership, you agree to email your list an offer from your partner, and your partner agrees to do the same. For example, one time I did a one-on-one joint partnership with a fellow entrepreneur where we hosted webinars to each other’s lists. She did a webinar one month to my peeps, and I did a webinar the following month to hers. Continue reading →
A misconception I often hear from my clients is that you – as solopreneurs – cannot market like the big brands. Yes, big brands have large marketing budgets, but that doesn’t mean you can’t utilize the same marketing tactics.
This is especially the case for content marketing. Content marketing is when you produce original content, such as blog posts or infographics, to share your knowledge without trying to sell to someone. Big brands do content marketing – and so should you.
Here are five tips on how you can use content marketing like the big brands do:Continue reading →