If I had to rank the most common questions I receive from my students, how to use Facebook for marketing would certainly be near the top.
Facebook remains, for many entrepreneurs, are marketing mystery. It has a lot of potential, but it can seem like a “time suck,” as entrepreneurs waffle around Facebook, trying to engage with their audiences and get those elusive likes/shares/comments.
In this week’s marketing strategy, I share with you my Facebook strategy. I hope it inspires you to create your own. I also hope it inspires you to give yourself permission to be more intentional with your Facebook efforts.
Let’s talk about Facebook!
Have you heard about Facebook’s plans to reduce the visibility of overly promotional posts in news feeds? In November, Facebook announced that its users see too many promotional posts, rather than ads, in their news feeds. So, if you post about your upcoming webinar or new product on your Facebook page, the likelihood that it will be seen (organically) by your fans is low.
As a small business owner and entrepreneur, this news may be disheartening because you rely on Facebook to help promote your business. How can you leverage Facebook now to market your business?
Here are some suggestions on how you can use Facebook in 2015 to grow your business:
The 80-20 Rule
A misconception I often hear from my clients is that you – as solopreneurs – cannot market like the big brands. Yes, big brands have large marketing budgets, but that doesn’t mean you can’t utilize the same marketing tactics.
This is especially the case for content marketing. Content marketing is when you produce original content, such as blog posts or infographics, to share your knowledge without trying to sell to someone. Big brands do content marketing – and so should you.
Here are five tips on how you can use content marketing like the big brands do: Continue reading