Setting marketing goals are important because you need something to measure your results against, but if your goals are too high or too low, they aren’t helping you much.
And what if you have no idea what goal to set for a particular marketing tactic? It can like be pulling numbers out of the air sometimes.
Listen to my video strategy where I share with you a three-tiered goal-setting approach that will help you make smarter and more effective marketing goals for your business.
Jill Celeste Transcript: How To Set Marketing Goals
Today let’s talk about setting marketing goals. Goals are really awesome for marketing because they give you something to compare your results against. It gives you some type of benchmark that you can say “Yep, this tactic was successful”, or “Eek, this tactic didn’t quite meet it.” Here’s the thing: goals are kind of worthless if you set them too high or if you set them too low. What I find even in my own experience is sometimes you really don’t know how to set the goal. Maybe you’re doing something for the first time – maybe it’s a new market or a new tactic – and you really don’t know what kind of goal to assign to it. Continue reading